Why Content Marketing Is a Never-Ending ProcessJanuary 17, 2018 When it comes to online content, there’s one quality that distinguishes the best from the rest: relevance. In order to… Read More
Want to Offer Clients More Services, but Don’t Have the Time or Resources?January 16, 2018 Marketing agencies focus on helping small and medium-sized businesses build their brands and become more successful. Helping these businesses grow… Read More
Calls to Action: What They Are and Why You Need ThemJanuary 9, 2018 A piece of online content that doesn’t include a call to action is a little like a house with an… Read More
Automotive Marketing Spotlight: How Do People Shop for Cars?January 8, 2018 Auto dealerships present specific, unique marketing challenges that can be difficult to overcome in efforts to gain consumer trust and… Read More
Google’s RankBrain: What It Is and What It Means for Content MarketingJanuary 5, 2018 You may have heard of artificial intelligence being used in your favorite Sci-Fi movies, but did you know that it’s… Read More
What Makes Online Content Go Viral?January 2, 2018 If there is one thing every digital marketer dreams of, it is seeing his or her content go viral. Viral… Read More
What Makes “Great” Content?December 27, 2017 To rank well in search results, you know that your website needs great content—but what exactly does that mean? Modern… Read More
New Year’s Resolutions for Your Content Marketing StrategyDecember 26, 2017 Every content marketing strategy needs to change from time to time. After all, the world of online content is continually… Read More
6 Reasons to Subscribe to Our NewsletterDecember 21, 2017 Did you know that along with launching our new brand, Pennington Creative also launched an email newsletter this year? Sent… Read More
Is Email Marketing Right for Your Business?December 13, 2017 In content marketing, it is critical to find a balance between reaching a large audience with a more generic approach… Read More