Pennington Creative’s Favorite Smartphone Apps for Productivity

July 30, 2020

Ever since the first smartphones came out, they’ve become ever more indispensable to our lives—and apps designed for productivity are… Read More

Marketing Video Script: How to Get the Story Right

June 11, 2020

If you’re creating a marketing video for your business, then there are a lot of different factors that you’ll need… Read More

What Is Pay-Per-Click Marketing?

May 26, 2020

There are two main categories of digital marketing: organic marketing and paid search marketing. Pay-per-click (PPC) marketing falls into the… Read More

Effective Strategies for Launching a New Service

June 14, 2019

Before the digital marketing revolution, launching a new service was an easier process. The news cycle was longer, so you… Read More

Actionable Advice for Fostering Intrapreneurship at Your Company

May 30, 2019

Group of employees sitting together and brainstorming.

Entrepreneurs are the backbone of the American economy. They drive economic growth and lower the unemployment rate. But not every… Read More

Worried About Your Brand’s Reputation? Here’s How to Rebuild It

May 3, 2019

It’s often said that employees are a company’s most valuable asset. If so, then brand reputation is surely the second-most… Read More

Simple Spring Cleaning Ideas for Businesses

April 26, 2019

Overhead photo of 4 people typing on computers.

Spring is a time that is frequently used for resetting and refreshing—dusting off the cobwebs and putting things back into… Read More

Why Consumers Love Eco-Friendly Brands

April 18, 2019

Wind energy can be highlighted as part of a green digital marketing campaign.

Monday, April 22 is 2019’s Earth Day celebration. That means it’s the perfect time to discuss the importance of having… Read More

Tips for Converting Site Visitors into Customers

March 22, 2019

Photo of a person using a credit card to shop online.

Any business that has an online presence has a single, overarching goal for everything that happens on their website. Every… Read More