Since search engine spiders cannot process images and do not take the aesthetics of a website into account, you might believe that graphic design doesn’t have to be a part of your SEO strategy. This is simply not the case—graphic design can have a major impact on how popular your website is, which can directly affect search engine rankings. Here’s a look at how you can incorporate graphic design into your business’ SEO strategy.

Attract Website Visitors

Blog posts that include videos or images tend to attract more attention and more shares than text-only posts. This is because images and videos help to keep website visitors engaged and provide an additional avenue for digesting important or complex information. In addition to including graphic design elements in your blog posts, you can also post these images and videos to your business’ social media accounts along with links to your blog. This will capture users’ attention and make it easier for them to share your blog with friends and family. By boosting your site’s traffic, this graphic design strategy can help your business’ website perform better in search engine results.

Support Link Building

If authoritative websites post links to your business site, it helps to boost your site’s authority, which is important when it comes to search rankings. One great way to improve the number of backlinks for your website is to create high-quality graphics that can be posted on other sites. Infographics are one of the best options, as they are not only visually appealing, but also offer useful information to internet users and can easily be shared on social media. When you create an infographic and post it to your blog as well as image-sharing websites, bloggers, editors, and other authoritative web users can find it and post it on their own sites with a link back to your blog, helping to improve your website’s authority and boost your search engine rankings.

Optimize Images

While Google does not factor images into search engine rankings, it does evaluate the text related to the images on your website. This means that there are steps you can take to optimize your site’s images for search engine rankings. Before you post an image, make sure that the file name is relevant to the content of the image. When posting, be sure to include ALT text that accurately describes the image—this text can be used in search rankings and may also be useful to website visitors with vision impairment or in case an image does not load successfully.

Are you ready to start using graphic design as part of your SEO strategy? Let Pennington Creative help. We can provide custom website graphics, eye-catching images to get your blog noticed, sharable infographics, and animated videos that website visitors are sure to love. Contact us to set up a discovery call and learn more about how Pennington Creative can be your web content partner.

About the Author

Shannon - Digital Marketing Operations, Content Services
Shannon Roberts

Digital Marketing Operations, Content Services