Support for Your Gym Marketing Agency
The fitness center market is oversaturated in many areas, making it tough to stand out. Independent centers in particular may have trouble competing with the lower prices of chain gyms. Clearly, fitness centers need to overcome a diverse range of challenges in marketing and advertising. That’s why your gym marketing agency needs impactful marketing copy that truly resonates with prospects.
Pennington Creative specializes in developing custom solutions to fitness center marketing challenges. We serve as a white label partner to your gym marketing agency, working to convert leads, motivate customers, and accelerate growth. Partner with Pennington and enjoy a streamlined experience.
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Our ApproachAbout Fitness Center Marketing
Fitness centers have unique marketing challenges. They need to focus just as much on client retention as on lead conversion. In fact, nearly 30% of health club members cancel their membership each year. Nearly 70% of fitness club members do not use their membership on a regular basis. Furthermore, the new members who sign up for a membership have about a 50-50 chance of keeping it longer than six months.
At Pennington, we don’t just focus on lead conversion. We emphasize member retention by using strategic copy to create a unified sense of fellowship among gym goers; by motivating them with a positive voice; and by emphasizing the features and benefits that make members want to stay.
We provide strategic fitness center marketing services for all types of clients in the fitness industry, including:
- Large chain gyms
- Independent fitness centers
- Yoga, tai chi, and Pilates studios
- Martial arts instructors
- Dance studios
- Aquatic gyms
- Independent personal fitness trainers
- Fitness classes
- …and others
At Pennington, we don’t just focus on lead conversion. We emphasize member retention by using strategic copy to create a unified sense of fellowship among gym goers; by motivating them with a positive voice; and by emphasizing the features and benefits that make members want to stay.
We provide strategic fitness center marketing services for all types of clients in the fitness industry, including:
- Large chain gyms
- Independent fitness centers
- Yoga, tai chi, and Pilates studios
- Martial arts instructors
- Dance studios
- Aquatic gyms
- Independent personal fitness trainers
- Fitness classes
- …and others
Why Do Gym Marketing Agencies Choose Pennington?
If you’re currently handling all of your clients’ work in house, you might be curious about what it’s like to work with a white label partner. Our team serves as an extension of yours, but without inflating your payroll or overhead. We apply our expertise to your clients’ needs, and provide deliverables that are aligned with your clients’ brand voice and style guidelines. You’ll then pass the work along to your clients.
Marketing agencies love working with us thanks to our:
- Highly competitive rates
- 100% human-written and edited content, guaranteed
- Effective marketing solutions
- Friendly, client-focused team members
Marketing agencies love working with us thanks to our:
- Highly competitive rates
- 100% human-written and edited content, guaranteed
- Effective marketing solutions
- Friendly, client-focused team members
Our Gym Marketing Services
Whether you need to boost your clients’ organic inbound traffic or launch a targeted outbound email blast, we’ve got you covered. Pennington’s expert team provides a full suite of gym marketing solutions for our partner agencies. These include but are not limited to:
- Web design (Full website or as-needed pages)
- Onsite copy
- Blogs
- Google Business Profile (GBP) content
- Social posts
- Email marketing
- Local SEO
- PPC ads
- Downloadables
- …and more
Your complete satisfaction is our highest priority. We include one round of revisions with each deliverable at no extra cost to you.
Get Started With Pennington Today
We can’t wait to help you accelerate your gym marketing agency’s growth. Partner with Pennington and enjoy close collaboration and open communication for greater peace of mind. Contact our team today to request a quote.