Paid Facebook Content: The Difference Between Facebook Ads and Boosted Posts

Having a Facebook page is an important part of any online marketing strategy, but organic content isn’t enough to build brand awareness or increase conversions. With Facebook Ads and boosted posts, you can pay to have more people that are likely to find your content relevant see it on their News Feeds. But what is the difference between these two advertising options?

Facebook Ads

Anyone who uses Facebook has likely noticed advertisements in different places on their News Feeds. These ads are usually for products or services you’ve recently researched on the web, and some even feature products you looked at or added to an online shopping cart. Facebook Ads allow businesses to create advertisements that target the people who are most likely to be interested in their products and services. This is determined by demographics like age, gender, location, and job, as well as interests that can include any pages users have “liked” on Facebook. There are different ad types to choose from, each offering benefits for achieving certain goals. You’ll be able to choose from page post engagement, page likes, website conversions, website clicks, event responses, app installs, video views, and other goals when designing your ads.

Boosted Posts

Unlike Facebook Ads, boosted posts are any regular Facebook posts that you choose to boost with the click of a button. When you go to your business Facebook page and post a text update, picture, video, or other form of content, you’ll see a “Boost Post” button at the bottom right corner of the post. When you click on that button, you can pay to have your post reach a wider audience of people that are likely to be interested in your products or services. Boosted posts are much simpler than Facebook Ads, but they don’t offer the customization or variety of goals that Facebook Ads do.

If you’re ready to try paid Facebook content, let Pennington Creative help! Our Tucson digital marketing team can work with you to create custom social media posts and ads to help you build a stronger online fanbase. Visit our website so you can learn more about how our social media marketing services can help your small business.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

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