Grow Your Agency With Our PR Services
Full Suite of Bespoke White Label PR Services
Curating a client’s image requires a thoughtful touch and the utmost discretion. At Pennington Creative, we offer both. We work closely with our partner PR agencies to provide a full menu of white label PR services. Working under NDA, our carefully vetted team of specialists will apply your client’s unique voice to your chosen project. From thought leadership articles to client bios and more, our team can handle it all so you can focus on building client relationships and expanding your agency.
Thought Leadership
Our team has experience writing thought leadership pieces for notable individuals, including CEOs, founders, board members, and even artistic trailblazers. Our ghostwritten articles have been placed in a range of major outlets, including Forbes, Entrepreneur, and Fast Company.
Because thought leadership pieces must be carefully aligned with each client’s unique voice and brand goals, we take a thorough approach. Give us a general idea of what your client is looking for and we’ll produce a well-researched, detailed outline, which may include questions for your client. You’ll meet with your client to discuss the proposed piece, get answers to any questions, and then get back to us with approval or tweaks. Once we have outline approval, we can turn around the finished piece within seven to 10 business days, if not sooner.
Wikipedia Pages
Celebrities, professional athletes (and their coaches), CEOs, and other notable individuals often appear on Wikipedia, but not always with flattering results. Our PR team understands the nuances of writing for Wikipedia (e.g. strict sourcing requirements, highly selective language requirements to avoid bias, etc.). We work within Wikipedia’s guidelines to delicately reframe your client’s image as much as is permissible. Our team can provide new builds as well as updates to existing pages.
Press Releases
Our white label PR services include press releases, which are an excellent way to both generate buzz and refocus public attention when necessary. Whether your client is a notable individual or a company, we’ll craft a carefully worded press release designed to attract the right kind of attention and build a positive public image.
Client Bios
Your clients’ biographies are the foundation of your entire PR services campaign. Without a well-written bio, it’s impossible to promote your client to media outlets and manage their reputation appropriately. We can develop thoughtful client bios designed for use in press kits, client websites, and more.
Custom Projects
Notable clients often have unexpected needs. At Pennington, we’re endlessly adaptable. We eagerly approach new challenges with creativity and innovation, always thinking of the desired end result. If your clients are in need of a custom project, simply get in touch and we’ll be pleased to collaborate with you.
Why Choose Pennington for White Label PR Services?
Our PR services team is well-versed with working with all types of PR clients—from high-touch celebrities who demand a rapid turnaround to major CEOs who are weathering controversy. We work under NDA with the utmost discretion. If we’re asked, we won’t even acknowledge which PR agencies we provide white label services for.
Over the years, we’ve provided PR materials for a wide range of client types, including:
- Celebrities
- Sports stars
- High-level executives
- Founders
- Podcast hosts & podcast network founders
- High-tech artists
- Prosecutors
- Producers/TV hosts
- NASA astronauts
- …and more
Ready to work with us? Get in touch today about our white label PR services.
