Help Your Clients Gain More Positive Reviews with Reputation Management
Review management has consistently served as a pain point for digital marketers. After all, you can’t control what people say in online reviews about your clients. Plus, people are more likely to take the time to leave reviews after negative experiences, which means one bad day for your client can mean months of struggling with low star ratings on popular review sites like Google, Yelp, and Facebook. Poor reviews or a low number of total reviews can reflect poorly on your clients for obvious reasons. However, you may not even realize the extent of the damage. Lower star ratings mean lower positioning in search results.
Through effective reputation management, Pennington Creative can help you solve the challenges of negative or non-existent customer reviews.
How Reputation Management Works
We utilize several strategies to encourage a higher volume of reviews, stop negative reviews in their tracks, and automatically share 5-star reviews on clients’ websites and social media pages. Customers have a lot on their minds, so targeting them at the right time with reminders to leave their feedback can make all the difference in the volume of reviews your clients receive. Our strategy includes nudging recent clients via email or text to inquire about their experience. If a customer indicates that their experience was negative, they’ll be encouraged to leave direct feedback with your client via email, so the issue can be resolved privately (and may even turn into a positive review later). When customers indicate a positive experience, they’ll be directed to your clients’ preferred review sites to share their reviews publicly. We also include review monitoring and alerting, so your clients can respond to new reviews right away.
Skip the headaches caused by reputation management and let Pennington Creative get your clients on the right track. Want to learn more about how it works? Set up a brief strategy call with us today to get started!
