Prepping Your SEO Strategy for 2018

SEO strategy never stands still—instead, it evolves from one year to the next. If you want to stay current and continue to run a smart marketing campaign, it’s essential to be prepared for those changes. As this video demonstrates, there are always new tricks you can adopt to make your SEO approach more effective. Here are some important trends you should be watching out for this coming year:

Voice search is bigger than ever.

More people are using voice search than ever before, and that makes a major difference for SEO. When internet users start speaking their queries, rather than typing them, it means that businesses need to start tailoring their optimization strategies toward more specific queries, long-tail keywords, and a more conversational tone.

Visual searches are increasingly popular.

When most of us think about search engine optimization strategy, visual searches tend to fall by the wayside. But strong graphics have become central to online marketing in a way that can’t be ignored. If you want to stay ahead of the game when it comes to SEO, you need to put some thought into optimizing your visual content.

Your links need to be high-quality.

Link building remains important, but the emphasis has shifted toward finding the best and most relevant links for your business. Building up a long list of links won’t cut it anymore—the links need to be as relevant to your field as possible. When you’re planning out your marketing strategy for the coming year, be sure to devote some time to thinking about how you’re going to build links.

If you want to get your online marketing campaign off to a great start in the new year, it’s time to connect with Pennington Creative. From professional blog copy to optimized onsite content, we can provide you with the resources you need to stay on top of your online presence. Contact us through our website to get started today!

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects

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