What Is Pay-Per-Click Marketing?

May 26, 2020

There are two main categories of digital marketing: organic marketing and paid search marketing. Pay-per-click (PPC) marketing falls into the… Read More

Spotting Mistakes in Your SEO Strategy

February 6, 2019

SEO is a critical part of achieving success with your online marketing, but the rules for winning at SEO are… Read More

Does Your Company Need a White Paper?

December 18, 2018

Photo of a business professional using a laptop, with a newspaper and invoice nearby,

Could your company benefit from using white papers? If you’ve never asked that question before, now is not a bad… Read More

Old-School SEO Practices That Aren’t Effective in 2018

October 5, 2018

Photo of coworkers working on their laptops.

Today’s consumers rely on internet searches to help them find the products and services they need. That’s why search engine… Read More

Setting Goals for Your Marketing Strategy

June 26, 2018

Illustration of SMART with each letter representing a goal parameter.

How do you measure success in your company’s marketing campaigns? Increased sales are your ultimate goal, but you may not… Read More

7 Questions to Ask Before Launching a Client’s Blog

May 30, 2018

Business people working at a coffee shop.

If your agency has expanded its content offerings to include managing custom business blogs, you might be working to nail… Read More

Pinning Down Your Content Marketing Buyer Persona

May 21, 2018

Here’s an experiment to try—take a moment to think about your company’s target audience. Think of all the people who… Read More

4 Ways Shopping Habits Change in the Summer

May 18, 2018

Illustration comparing people's shopping habits in different weather.

Though the rise of e-commerce has changed seasonal shopping trends, there are still some notable changes in how people shop… Read More

Using Print Materials to Market Your Business

May 17, 2018

Photo of a businessman pointing out a printed graph.

It’s easy to become so focused on your online marketing efforts that you forget the potential of print materials. Print… Read More

How Can You Improve Your Home Improvement Marketing? By Using Print Materials!

April 24, 2018

Photo off a pipe being repaired with wrenches.

Though it’s difficult to establish your brand without the help of digital marketing, there is still plenty of room for… Read More