If you haven’t started using social media to get your business on the map, you’ve been missing out. Between YouTube, Facebook, and Twitter, there is an extreme amount of traffic that you can expose your brand to. In order to do this, you need to build up a web presence and connect with other entities in your industry. Try reaching out to other businesses in your area, keep an eye on your competitors, and see what bigger brands are doing to succeed. Read on and see who your business should follow on social media.

Local Influencers

It’s easier to move ahead in the world when you have help, which is why you should try to form relationships with other businesses that are in some way related to your industry. You don’t necessarily have to make any official partnerships, but being aware of each other’s presence can benefit both parties. If you are a veterinarian and you’re looking to build your web presence, consider following local pet stores and animal shelters. Although your businesses don’t provide exactly the same services, there may be a significant amount of overlap in customer interest. When a local pet shop shares your post, people who may not have heard of you will become aware of your practice.


Your relationship with your competitors probably won’t be the same as your relationship with local influencers. However, it’s still a good idea to follow your competitors to see what their online presence is like. New businesses pop up everywhere, every day, and it helps to know what you’re up against.

National Brands

One of the most important aspects of branding is to stand out from the crowd, which means you shouldn’t be doing what other people are doing. While you shouldn’t copy them, you should follow giant brands to see how they handle their web presence. If you run a medium-sized sandwich shop, for example, consider following SUBWAY on social media. This is an example of a large brand that has been active for decades. If you’re wondering what you could do differently to promote your web presence, think about what these brands have done to stay at the top of the food chain. Remember, only follow them to learn about how they operate, and don’t attempt to copy their brands.

Pennington Creative is a team of professionals that specializes in website content and online marketing. It’s our job to help your business grow by gaining exposure and making connections. Please feel free to call us at (520) 344-4672 or visit our website to see how our services can help you.

About the Author

Travis - Digital Marketing Specialist, Copywriting
Travis Ryan

Digital Marketing Specialist, Copywriting