Our Specialty Areas
Since 2008, Pennington Creative has delivered content marketing services to all types of organizations, large and small, across the U.S. We’ve marketed everything from nursing schools to ejector pin manufacturers to podcasters and beyond. We bring a custom approach to each project, deftly handling both high-touch clients in complex industries and straightforward one-offs alike.
When your digital marketing agency partners with Pennington for content marketing services, you’ll enjoy close collaboration, open communication, and affordable rates—plus the peace of mind that comes from knowing that all of our content is 100% human-written and edited, guaranteed.
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We can Help!Catch up on the latest in content marketing
check out our blogAutomotive
Content marketing in the automotive industry relies heavily on cultivating trust, exhibiting transparency, and delivering world-class customer service. At Pennington, we infuse our work with trust signals and just the right tone to convince leads to convert into repeat customers.
Many digital marketing agencies focus primarily on content marketing services for dealerships, but at Pennington, we’re endlessly versatile. We’re happy to work with all types of automotive companies, including:
- Automotive insurance agencies
- Car care product manufacturers
- Auto repair shops
- Car rental companies
- Franchised and used dealerships
- Automotive insurance agencies
- Car care product manufacturers
- Auto repair shops
- Car rental companies
- Franchised and used dealerships
Ecommerce
Ecommerce is a quickly evolving industry that suffers from intense market saturation and stiff competition from the major players in the market. At Pennington, we focus on delivering optimized, highly targeted, customer-centric content marketing services that emphasize brand value in order to win conversions.
Our team can tackle all types of ecommerce businesses, including:
- Business to business (B2B)
- Business to consumer (B2C)
- Consumer to consumer (C2C)
- Consumer to business (C2B)
- Business to administration (B2A)
- Business to business (B2B)
- Business to consumer (B2C)
- Consumer to consumer (C2C)
- Consumer to business (C2B)
- Business to administration (B2A)
Education
Marketing services for educational institutions is vital for amplifying their mission, connecting to more families, and nurturing the academic journey. Engagement is key in this field, and at Pennington, we’re pleased to provide a broad range of content solutions designed to resonate deeply with students and families. Our team has deep industry expertise, and has worked closely with a wide range of education clients—from Montessori preschools to college prep companies to nursing schools.
We’re pleased to work on projects for all types of education clients, including:
- Preschools
- Public and private K-12 schools
- Community colleges and universities
- Vocational schools
- College prep/test prep companies
- …and more
Financial Services
Financial services clients often need a very specific voice to resonate with their audience segments—from high-wealth clients to those in need of greater financial literacy and beyond. Our team adapts our content to align with the targeted audience, paying particular attention to word choice as we optimize for greater visibility. Whether your client is a sole proprietor CPA or a large credit union, our team can tackle your projects.
Some of the financial services clients we welcome include:
- Financial planners and wealth managers
- Banks
- Credit unions
- Tax and accounting firms
- Insurance agencies
Some of the financial services clients we welcome include:
- Financial planners and wealth managers
- Banks
- Credit unions
- Tax and accounting firms
- Insurance agencies
Fitness Centers
Oversaturation in the fitness industry means your clients need clever content marketing solutions that highlight USPs and encourage current customers to keep coming back. Our team can provide a diverse range of content for your fitness industry clients—from engaging static pages to informative blogs to entertaining social posts. We’ll help your clients’ customers feel motivated to continue their fitness journey.
Turn to the Pennington team for help with content marketing for:
- Chain gyms
- Independent fitness studios
- Personal fitness trainers
- Yoga, Pilates, and tai chi studios
- Martial arts instructors
- Dance studios
- …and others
Turn to the Pennington team for help with content marketing for:
- Chain gyms
- Independent fitness studios
- Personal fitness trainers
- Yoga, Pilates, and tai chi studios
- Martial arts instructors
- Dance studios
- …and others
Healthcare
Although everyone needs healthcare services, it isn’t always easy to market them, particularly considering this industry scores low on the trust scale. At Pennington, we have experience working closely with very large health systems in need of image rehabilitation and better patient engagement. We’ve helped to elevate the brand of smaller, niche providers, emphasizing value to patients and supporting patient education initiatives.
Although everyone needs healthcare services, it isn’t always easy to market them, particularly considering this industry scores low on the trust scale. At Pennington, we have experience working closely with very large health systems in need of image rehabilitation and better patient engagement. We’ve helped to elevate the brand of smaller, niche providers, emphasizing value to patients and supporting patient education initiatives.
Some of the healthcare providers we enjoy working with include:
- Hospitals and clinics
- Doctors of chiropractic
- Dentists
- Massage therapists
- Physical and occupational therapists
- Medical spas and plastic surgeons
- Mental healthcare providers
Although everyone needs healthcare services, it isn’t always easy to market them, particularly considering this industry scores low on the trust scale. At Pennington, we have experience working closely with very large health systems in need of image rehabilitation and better patient engagement. We’ve helped to elevate the brand of smaller, niche providers, emphasizing value to patients and supporting patient education initiatives.
Some of the healthcare providers we enjoy working with include:
- Hospitals and clinics
- Doctors of chiropractic
- Dentists
- Massage therapists
- Physical and occupational therapists
- Medical spas and plastic surgeons
- Mental healthcare providers
Home Services
The home services field is incredibly diverse, including builders of master planned communities, sole proprietor handymen, landscapers, and more. At Pennington, we enjoy working with home services providers because they help their customers enjoy the American dream of homeownership.
We’re pleased to provide fully customized content marketing services to a wide range of home services businesses, including:
- Home builders and general contractors
- Home remodeling companies
- HVAC, electrical, and plumbing companies
- Pest services
- Moving companies
We’re pleased to provide fully customized content marketing services to a wide range of home services businesses, including:
- Home builders and general contractors
- Home remodeling companies
- HVAC, electrical, and plumbing companies
- Pest services
- Moving companies
Law
Our team loves a good challenge, which is why we excel at handling law clients. The need for strict regulatory compliance in this field allows us to get creative with our word choice. Our team can promote your clients’ legal services within the bounds of compliance requirements and professional ethics, as well as providing educational content that helps the end client understand key legal concepts.
Real Estate
The real estate market is often volatile, depending in large part on current economic conditions. Real estate clients need to be able to weather any type of economy, and that depends in large part on marketing solutions. No matter where your client is located, our team can dig deep into their locality to develop content that speaks to the end customer. In fact, many of our own team members work remotely from points near and far, enabling us to bring regional expertise to each project.
Pennington welcomes all real estate clients, including:
- Property management companies
- Landlords
- Home inspectors
- Home stagers
- Home builders
Pennington welcomes all real estate clients, including:
- Property management companies
- Landlords
- Home inspectors
- Home stagers
- Home builders
Travel & Hospitality
Travel, tourism, and hospitality can be a finicky field as consumer demands evolve rapidly. At Pennington, we stay ahead of the curve, researching the latest trends and developing content that hits the mark every time. With everything from reputation management to conversion-oriented blogs available, our suite of services offers everything your clients need.
Some of the travel and hospitality clients our team can work on include:
- Travel agencies
- Restaurants
- Hotels and resorts
- Cruise lines
- Tour operators
- Corporate apartments
- Art and culture hotspots
Some of the travel and hospitality clients our team can work on include:
- Travel agencies
- Restaurants
- Hotels and resorts
- Cruise lines
- Tour operators
- Corporate apartments
- Art and culture hotspots
Veterinary & Pet Care
We love all things furry, feathery, and scaly here at Pennington Creative, and we’ll work hard to elevate your clients’ pet-related brand. Our strategic content marketing solutions aim to convey value and unique selling points, allowing smaller brands to compete effectively with the big names in the industry.
You can put your trust in the team at Pennington for help with all types of clients in this niche, including:
- Veterinary clinics
- Kennels and doggie daycares
- Pet supply businesses
- Animal shelters
- Pet sitters, trainers, walkers, and breeders
You can put your trust in the team at Pennington for help with all types of clients in this niche, including:
- Veterinary clinics
- Kennels and doggie daycares
- Pet supply businesses
- Animal shelters
- Pet sitters, trainers, walkers, and breeders
Request a Quote Today
The friendly team at Pennington Creative looks forward to meeting you and getting to know your clients’ needs. If you have a client in an industry not listed here, please don’t hesitate to get in touch. Our team is committed to continual learning and professional development, and we always do a deep research dive on each new client.
Contact us today to request a quote for either standalone projects or ongoing monthly orders.
