Drive Local Traffic to Your Clients’ Websites with Local SEO
In the digital age, it’s essential for businesses of all sizes to have an online presence. However, local businesses don’t need to be seen by all web users across the globe. They only need to catch the attention of people searching in their immediate service area. That’s where local SEO can make an impact. With local SEO, we focus on getting clients seen in the local pack featured at the top of Google Search results pages as well as in Maps results.
How Local SEO Works
Our local SEO packages can get your clients seen where it matters most. Local SEO is centered on optimizing the Google Business Profile, and focusing on offsite web directory citations.
GBP Optimization and Management
A Google Business Profile is essentially a mini website that shows up when someone searches for your client by name or sees their business in Google Maps search results. Claiming and optimizing this listing is a must for being featured in local search results. It’s also important to continually update your client’s GBP with photos, updates, and helpful info, such as holiday business hours. Local SEO account setup includes a full audit of your client’s GBP, and ongoing monthly management includes 4 Google Business posts, which can highlight key products, services, seasonal promotions, recent projects, and other news about your business.
Directory Listing Management
There are numerous directories that exist on the web, and it’s important to have consistent info across these online listings. We will ensure that all listings are claimed, current, and accurate—having consistent NAP (name, address, and phone number) data across different directories is one factor that Google considers when ranking businesses in local search results.
Take the guesswork out of local SEO and get your client noticed in local search results with Pennington Creative. Not sure if this is the right fit for your client? Schedule a strategy call with us today.