Twitter has become one of the most popular social media platforms that modern society has to offer, with daily tweets being sent out from hundreds of millions of registered accounts all over the world. As big as Twitter is, there is always room to grow, and the company plans to continue its journey in the right direction. As the app matures, users find new ways to interact with each other and the brands that they care about. Here are a few of 2016’s Twitter trends.
Moments
Have you heard of FOMO? It’s the fear of missing out, and it happens to everyone at some point. Twitter seeks to make 2016 the year you stay in the loop by introducing Moments. The Moments feature takes all of the important action going on and compiles it under one tab, ready for you to behold. Twitter users are now staying up to date on everything from world news to sports highlights using this handy new tool.
Pro tip: A blue dot in the corner of a Moment means that a developing story has been updated.
Periscope
Allowing users to share images and videos is not new for Twitter; streaming videos live, on the other hand, is a more recent development. Thanks to Twitter’s new Periscope app, users can show the world whatever they want, whenever they want. Though it is just catching on, Periscope has enjoyed a popular first few months in action. Twitter offers the means for next-level marketing strategies with this app, so bigger brands will likely jump on board.
Pro tip: Always promote your live Periscope stream using your Twitter account to maximize visibility.
Outreach
Many aspects of society have moved online, and customer service has had no choice but to follow. As it has in past years, Twitter continues to serve as a hub that connects consumers with their favorite brands. Customer service will become more interactive, personal, and efficient through platforms like Twitter, changing the department forever.
Pro tip: An active and responsive Twitter account is a good sign for customers; it shows that your business is active, engaged, and willing to listen to what they have to say.
The team at Pennington Creative has a wealth of experience in creating useful and engaging tweets that people want to share with their friends, family, and colleagues. Twitter can be a valuable tool for your business, but not everyone is savvy in the social media department—that’s where we come in. If you want to kick start your Twitter presence, feel free to contact us and see how we can help.
