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SEO Trends to Watch in 2020

June 29, 2020

SEO trends If there’s one thing that’s always true of SEO, it’s that it’s never quite the same from one year to… Read More

Tags: marketing, SEO, small business

Marketing Video Script: How to Get the Story Right

June 11, 2020

marketing video script If you’re creating a marketing video for your business, then there are a lot of different factors that you’ll need… Read More

Tags: marketing, marketing video, YouTube

Why the Term “SEO” Isn’t Trademarked

April 23, 2020

Photograph of a computer and tablet with a coffee mug, eyeglasses, and pen nearby. If you’re working on ramping up your company’s digital marketing efforts, you’ve almost certainly come across the term “SEO” at… Read More

Tags: marketing, SEO

Why Both Short-Tail and Long-Tail Keywords Matter 

April 8, 2020

Choosing SEO keywords Does your business have any sort of web presence (if it doesn’t yet, it should)? If so, then you may… Read More

Tags: marketing, SEO

The Incredible Early History of Amazon

June 21, 2019

Amazon's early marketing decisions included name changes. Amazon might be one of the most powerful companies of all time. After all, they have ubiquitous marketing campaigns and… Read More

Tags: history, marketing

Marketing to Millennials: Strategies That Get Results

April 4, 2019

Millennial woman with an iced coffee browsing social media on her phone. Millennials have a reputation. They’re seen as fickle, unwilling to spend, disengaged, and apathetic about products and services. They are… Read More

Tags: content marketing, marketing, small business, social media

Are Vanity Metrics Misleading Your Marketing Efforts?

March 13, 2019

Woman typing on her computer with an open notebook nearby. With every aspect of digital marketing, analytics will be an essential tool. Analyzing data from your website and social media… Read More

Tags: marketing, SEO, social media

The Dos and Don’ts of Responding to Negative Reviews

February 27, 2019

Photo of a woman working on a laptop with a notebook and coffee mug nearby. You work hard to make your business what it is. Seeing even just one negative review about your business online… Read More

Tags: marketing, reputation management, small business

3 Ways to Boost Your Content Marketing Success

February 21, 2019

Man using a tablet to read blogs. ,Are you looking for new ways to boost your online appeal? If so, it may be time to rethink your… Read More

Tags: content marketing, marketing

Writing for Good: Sound Marketing Strategies for Nonprofits

February 13, 2019

Group of employees sitting together and brainstorming. Content marketing can be challenging for nonprofits, who are often trying to get results with far fewer resources than for-profit… Read More

Tags: marketing, nonprofit

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