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SEO

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SEO Algorithm Change Lessons from Past Updates

April 2, 2021

SEO algorithm changes affect users and businesses alike. SEO—search engine optimization—is critical to the success of your website. Simply put, it is the thing that determines if customers… Read More

Tags: SEO

How Social Media Shares Affect Your Search Engine Ranking

August 14, 2020

Social media shares and SEO In 2020, it’s hard to overlook the prominence of social media. For businesses, social media’s influence looms especially large. It’s… Read More

Tags: SEO, social media

SEO Trends to Watch in 2020

June 29, 2020

SEO trends If there’s one thing that’s always true of SEO, it’s that it’s never quite the same from one year to… Read More

Tags: marketing, SEO, small business

Reasons to Go Organic With Your Web Traffic 

May 8, 2020

Organic traffic If you want your online marketing campaign to be successful, then you need to spend a lot of time thinking… Read More

Tags: organic traffic, SEO, small business

Why the Term “SEO” Isn’t Trademarked

April 23, 2020

Photograph of a computer and tablet with a coffee mug, eyeglasses, and pen nearby. If you’re working on ramping up your company’s digital marketing efforts, you’ve almost certainly come across the term “SEO” at… Read More

Tags: marketing, SEO

Why Both Short-Tail and Long-Tail Keywords Matter 

April 8, 2020

Choosing SEO keywords Does your business have any sort of web presence (if it doesn’t yet, it should)? If so, then you may… Read More

Tags: marketing, SEO

Why User Experience Matters for Your SEO

June 6, 2019

Photo of an irritated woman biting a pencil while using a laptop. If you’ve followed all of the conventional wisdom regarding SEO, and your site still isn’t generating the kind of traffic… Read More

Tags: SEO, ux

Are Vanity Metrics Misleading Your Marketing Efforts?

March 13, 2019

Woman typing on her computer with an open notebook nearby. With every aspect of digital marketing, analytics will be an essential tool. Analyzing data from your website and social media… Read More

Tags: marketing, SEO, social media

Spotting Mistakes in Your SEO Strategy

February 6, 2019

Man worried about his business' brand. SEO is a critical part of achieving success with your online marketing, but the rules for winning at SEO are… Read More

Tags: advertising, SEO

Get the Low-Down on Local SEO

January 23, 2019

Photo of restaurant employees standing outside with an "open" sign. When it comes to search engine optimization (SEO), local is the name of the game. If you want to get… Read More

Tags: local SEO, SEO

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