3 Ways AI Is Impacting Online Marketing

Artificial intelligence (AI) is fast changing the way we think about everything from home security to healthcare, and online marketing is no exception. If you’re not making use of AI in your marketing efforts, you’re missing out on a valuable opportunity to make your content more effective. These are some of the ways in which today’s businesses are using AI to enhance their marketing strategies:

Personalizing a Visitor’s Website Experience

When a visitor lands on a website, intelligent algorithms can analyze a wealth of data about that person—from their location to the type of device they are using—in order to provide them with a more personalized experience. For instance, AI could allow the site to display exclusive online offers that are targeted to a certain location, making the visitor more likely to be interested in making a purchase.

Providing Better Customer Service Interactions

Chatbots powered by AI are becoming increasingly popular on business websites, since they allow for quicker, more helpful, and more precise interaction with customers. In addition to answering simple questions, chatbots can be used to offer customers surveys about their personal preferences, which can be extremely useful in doing marketing research.

Tailoring Emails to Customers

As a rule, personalized emails—emails that are addressed to a specific customer and are tailored to reflect that customer’s interests and history with a company—tend to be much more effective than more generic emails. But writing individual emails to every single customer isn’t usually a practical goal. AI has made it possible to personalize emails by analyzing data such as a customer’s previous purchases, the pages they have visited, and even the amount of time they have spent on each page.

If you want to discover the difference that having great online content can make for your business, it’s time to partner with Pennington Creative. Our Tucson-based content team can provide everything from timely email newsletters to regular social media updates to help you connect with your online audience. To get started, contact us today through our website.

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects

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