In the midst of rapidly-changing technology, we often forget to take a step back and take stock of all the ways that a specific type of technology has made an impact. In the case of artificial intelligence, or AI, you might be surprised by just how much we’ve come to rely on this relatively new technology in day-to-day business. Across many industries, AI is making groundbreaking changes to the way employees and customers interact with businesses and carry out daily operations. Let’s take a closer look at how AI is changing business and becoming integral to our daily lives.

  1. Automating repetitive tasks

The automation of manufacturing, transportation, and maintenance tasks has eliminated many jobs that once relied on human labor, and certain jobs will become extinct at the hands of increasingly sophisticated and intelligent robots. And because the job market has been shaken up by the growing presence of AI, many people fear there will not be enough jobs to sustain the population; however, there are many new jobs that have been created as a result of the AI revolution. Artificial intelligence is very much a developing technology that still requires substantial human input to sustain. In addition, there are many creative endeavors that may become more feasible as careers as AI takes over more of the mundane professions that exist today. Still, jobs could become limited as technology continues to advance. As an answer to this problem, some have proposed considering a basic income guarantee, which would essentially provide everyone with a living wage, regardless of employment status—though this is still a distant fantasy for today’s workforce.

  1. Streamlining customer service

Customer service is a unique application of AI, because it presents many opportunities for people to interact with bots without even realizing it. Though a human element is still necessary to create real or genuine sounding responses, automated systems like now exist to deliver instant answers to frequently asked questions from customers using email or online chat support systems. Utilizing AI in customer service allows users to get the answers they are looking for immediately, while also easing the burden of support teams.

  1. Enhancing human capabilities

Sometimes, it can be easy to forget that you are conversing with a computer, but there are inevitable moments where the technology fails and a lack of humanity becomes apparent. That’s why the most successful uses of AI involve the cooperation of people and robots or computers. For example, a computer can analyze customer call data and sort interactions based on positive or negative outcomes. It can then analyze the common threads in each of these categories, providing a script of the most and least effective phrases for customer support calls. This type of task is perfectly suited to AI, because it is possible to sort and analyze data without the bias of personal interactions with individual employees. In addition, AI has proven to be an effective educational tool for people, since artificial intelligence can quickly adapt to the input of each user, creating a more personalized educational experience.

  1. Reducing the costs of business

Since AI can reduce the mundane tasks of the typical work environment and leverage more productivity from your employees, it makes sense that the technology pays off in the long run. The driving factor of the popularity of any technology is its affordability, and AI is only becoming more affordable as its effectiveness and reliability improves. AI is often the most cost-effective option, since it doesn’t pose the same limitations as a human workforce when it comes to both time and resources.

  1. Improving cybersecurity

It might seem counterintuitive to rely on computers to improve the security of your computers, but human error is actually at the heart of many cybersecurity breaches. AI can take on the task of filtering out potentially malicious links or spam and phishing emails before they could ever be viewed and opened by an unsuspecting employee.

Here at Pennington Creative, we love our human team of content writers, but we embrace the future of AI in content marketing too! See how we combine our unique talents with the right content delivery systems and scheduling software to meet your business’ content marketing needs.

About the Author

Marissa - Digital Marketing Manager, Account Services
Marissa Storrs

Digital Marketing Manager, Client Engagement