The Business Owner’s Guide to Ghostwriting

Is your business taking advantage of the benefits that content marketing can offer? Small and medium-sized businesses, or SMBs, can build stronger online presences and improve brand awareness by posting unique and engaging content online. However, creating high-quality content takes time, and your employees should be able to stay focused on their daily tasks. Fortunately, ghostwriting can provide the perfect solution for SMBs.

What is ghostwriting?

Ghostwriting refers to one person writing some form of content that is credited to a different person, business, or organization. Typically, ghostwriters are professionals with extensive writing experience who can create high-quality content that will be relevant and easily read by a specific audience. Once a ghostwriter completes the project he or she was hired for, the content then belongs solely to the person or entity who hired the ghostwriter, which means they can publish it on their website and under their own name.

How can ghostwriting help SMBs?

Content marketing has become a popular advertising strategy for businesses of all sizes. According to Demand Metric, this form of marketing costs businesses around 62% less than they spend on traditional marketing efforts, but can bring in up to 3 times the leads that traditional marketing efforts do. If you want your company to benefit from content marketing but don’t have the time or expertise to devote to it, then hiring ghostwriters can be the perfect solution. These professionals are trained in creating content for the web, which means they’ll be able to provide engaging copy that brings more people to your website. Ghostwriters can also create onsite copy that will make your website look more professional, helping your business build a better reputation.

What should you look for when choosing ghostwriters?

Ghostwriters can come in the form of independent contractors or companies that provide content creation services. When you’re looking for a ghostwriter to create your business’ content, you want to choose someone you can trust to provide you with high-quality and engaging pieces. Independent contractors might be juggling multiple projects at once and follow their own schedules, but companies that provide content have multiple team members that can focus on providing your business with high-quality custom content when you need it. In addition, working with a content marketing company will ensure that each piece of content you receive has been proofread by an editor, so it will be ready to post to your website.

It’s easy to benefit from ghostwriting when you work with Pennington Creative. Our team of trained writers, editors, and graphic designers can provide you with custom blogs, onsite copy, infographics, and social media posts. Get in touch with us today if you’d like more information about our content marketing services for businesses.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

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