If you’ve just started to delve into the world of content marketing, you may be curious about what distinguishes it from other types of marketing. You may also be wondering what particular advantages it offers for your company. This list of commonly asked questions can help you understand the basic concepts behind content marketing and how you can use it to improve your promotional efforts.

What is content marketing?

Content marketing is a unique approach to marketing that focuses on creating and publishing quality content to promote your brand without explicitly advertising it. While it may include a call to action or another reference to your company, the content you publish is designed to appeal to your audience because of its value. You can even use it to bring readers’ attention to products and services they might not have known about, such as a new vehicle or an innovative way to keep your carpet clean.

What are the benefits of content marketing?

Content marketing has an inherent advantage over traditional marketing in an era when many people delete unwanted emails unread and do not respond to unsolicited phone calls. Instead of ignoring content from you, your audience of past, current, and potential customers should be reading it and sharing it. If you can develop and distribute quality content, you stand to enhance your company’s reputation, increase your customer loyalty, and generate new leads.

What types of content work best?

The possibilities of content marketing are numerous, encompassing virtually anything your audience might be interested in. Punchy and well-written blogs, detailed and practical e-guides, and attention-grabbing graphic features such as infographics or animated videos can all help you connect with potential clients and customers. The key to effective content marketing is to continuously provide substantive, relevant content.

If you’re ready to begin discovering what professional content marketing services can do for your business, it’s time to contact the team at Pennington Creative. We offer a wide array of content marketing services in Tucson, from business blogs to graphic design. We can help you decide what your priorities are and set you up with a content bundle that will work for your needs.

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects