If you’re like many people, then you’ve heard of Snapchat but may be unfamiliar with its features and how they can benefit your business. Snapchat is an incredibly popular mobile app that allows you to send a picture or video that will disappear a few moments after being seen. Read on for a few tips on using Snapchat to connect with your customers.

Send Promo Codes

Because they offer customers a simple and quick alternative to traditional coupons, promo codes can be an effective marketing strategy for your business. If you already use promo codes to advertise discounts and special offers to your customer base, then consider using Snapchat to increase awareness of your current promotions. By using this app to share Snapchat-exclusive promo codes, you can connect with your customers, earn new followers, and increase brand loyalty.

Today, more and more business owners are realizing the benefits to be gained by advertising through social media. In addition to any traditional methods that you use, consider employing Snapchat to demonstrate a new product or service directly to your followers. Simultaneously, you can grow your Snapchat following by offering exclusive offers and discounts on these products.

Offer Special Access

If you’ve ever wished that you could involve your customers with more of your events or give them better insight into what makes your products or services unique, then you have an excellent reason to connect with them through Snapchat. By sharing videos and photos with your followers, you can offer them a behind-the-scenes look at your company and make them feel like they are part of events and promotions that they can’t attend in person.

Include Your Followers

When it comes to connecting with your customers, one smart strategy is to feature them in your company’s Snapchat campaign. Involve your supporters in giveaways and promotions, share user-generated content, and let your customers join you in the brand-building process.

Create Product Previews

Are you preparing to launch a new product or service and want to generate excitement among your customers? If so, then Snapchat offers you a versatile and effective way to provide your followers with buzz-inspiring glimpses of what they can look forward to. Also, you can reward your loyal fans and customers by offering previews that are exclusive to Snapchat.

At Pennington Creative, our internet marketing team can help your company increase its online presence, attract more traffic to your website, and promote customer engagement. Please contact us today to learn more about our services.

About the Author

Hillary - Digital Marketing Specialist, Copywriting
Hillary Hubbard

Digital Marketing Specialist, Copywriting