Are you looking for a way to add interest to your business blog or draw new visitors to your website? If so, consider posting a custom infographic designed specifically to fit your business’ needs. One of the most important parts of creating an infographic is selecting the right topic. Continue reading for a few tips on choosing a topic that is engaging, informative, and ideal for infographic design.

Look Beyond Your Business

When it comes to choosing an infographic topic, one common mistake among business owners is trying to focus on their business’ products or services. While custom graphics can offer a great way to show off what your business has to offer, infographics are generally not the best tool for this task. Infographics are designed to be shared on your blog and across social media platforms, and the best topics are ones that not only catch the interest of readers, but also make readers want to share the infographic with their friends, family, and social media followers. .

Illustrations showing an example infographic about the history of dog clothing.

An infographic for your business may only be tangentially connected to the services you provide—for instance, a veterinarian’s office may attract more attention with an infographic about the history of clothing for dogs than they would with one about their canine dental services

Keep It Narrow

It may be tempting to select a broad infographic topic with a lot of information, but this often leads to an infographic that looks cluttered, overwhelming, or even boring. The infographic designer may have to limit the amount of illustrations he or she includes in order to accommodate excessive text, and the infographic itself may end up being too long to keep readers interested.

Infographic example with lots of charts and graphs.

Instead, select an infographic topic with a narrow focus on interesting facts and figures. This will allow the infographic’s illustrations to really stand out and help to ensure that readers stay interested and want to share your infographic when they’ve finished reading it.

Consider Trends and Seasons

One great way to capture people’s interest and attract website visitors is to create an infographic about a topic that is relevant right then. Selecting a seasonal topic, such as sun safety for an infographic that will be posted in the early summer, is an easy way to ensure that readers are interested in your infographic and more likely to share it with others.

Illustration of calendar with holiday icons.

Choosing an infographic about a current trend is a bit riskier, as you will need to act fast and ensure that your infographic is posted before the trend peaks. However, if you are able to accomplish this, you may end up with an infographic that goes viral and brings a flood of new traffic to your business blog.

If you want an infographic to share on your blog and social media accounts, Pennington Creative is ready to help. We can assist with every step of the process, from selecting an infographic topic and writing the copy to designing the final image and posting it on popular image-sharing websites. Contact us today to set up a discovery call and find out more about our custom design services.




About the Author

Shannon - Digital Marketing Operations, Content Services
Shannon Roberts

Digital Marketing Operations, Content Services

Shannon - Digital Marketing Operations, Content Services
Lauren Millslagle

Digital Marketing Specialist, Graphic Design