February is here, and next week, Pennington Creative will be heading north for Digital Summit Phoenix! This annual event, which unfolds at the Phoenix Convention Center on February 21 and 22, is Arizona’s most popular conference dedicated to digital marketing. This is our first year at the conference, and we’re looking forward to connecting with our colleagues, soaking up ideas from a host of talks and workshops, and learning about the latest trends in the digital marketing realm. Here’s what you need to know:

What is Digital Summit?

Digital Summit is a series of conferences aimed at bringing together marketing professionals from all walks of life—and every industry under the sun. There are 18 Digital Summit conferences across the United States, from Portland to Kansas City to Tampa.

What’s happening at Digital Summit Phoenix?

The question is: What isn’t happening? Over two action-packed days, the Phoenix conference will host more than 45 talks, sessions, and workshops led by some of the marketing industry’s most interesting voices and thought leaders. There are also meet-and-greets and other networking opportunities where hundreds of industry professionals will be able to swap ideas.

What’s the focus at a Digital Summit conference?

The focus is on the best practices for digital marketing, the effects of emerging technology, and the needs of start-ups. Smart branding, lead generation strategies, the role of video in content marketing, user experience design, the challenges of social media, and analyzing and targeting your audience are just some of the topics that will be tackled at the conference.

Who should attend a Digital Summit conference?

The conference is open to anyone who wants to learn how to hone his or her digital marketing skills. From social media managers to UX/CX designers to data and analytics experts, a Digital Summit conference has something to offer everybody.

  • Approximately 20,000 attendees are expected at the Phoenix conference this year.
  • The most common attendees, according to Digital Summit, are small businesses and start-ups, enterprise-level businesses, and mid-market companies.
  • No fewer than 93% of attendees say they would attend another conference.
Who’s speaking at Digital Summit Phoenix?

From Apple to Amazon to Airbnb, the Digital Summit conference has hosted some of the world’s biggest brands. Here are a few of the brands we’ll be hearing from at this year’s Phoenix conference:

  • Conversion Sciences.
  • GoDaddy.
  • LinkedIn.
  • Neiman Marcus.
  • SEMrush.
  • Vertical Measures.
How can I find out what’s happening at Digital Summit Phoenix?

You can check out the agenda and a complete list of speakers on the conference’s official website. If you want regular updates, follow Digital Summit Phoenix on Twitter or on Facebook. There is free Wi-Fi available onsite, so you’ll be able to get updates throughout the conference.

What are we looking forward to?

2018 will be Pennington Creative’s first year at Digital Summit, and we’re looking forward to meeting and learning from our colleagues! Our team will be heading up to Phoenix the night before the conference to ensure that we’re ready for the first workshops the next morning. Here is a look at some of the sessions and workshops that we’re looking forward to:

  • “Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World”
  • “Develop a Solid Product Marketing Strategy to Generate More Revenue”
  • “Last Night a DJ Rocked Your Brand: Lessons from the Booth for Your Brand”
  • “Poetry is the One Simple Hack to Increase Creativity”
  • “Battle of Micro-Storytelling: Winning with the ‘Stories’ Format”
  • “Everyday Behavioral Science for Better Conversion Optimization”
What are you looking forward to?

Will you be attending this year’s Phoenix conference? If so, we’d love to hear from you! Tweet us @ohthatscreative and let us know what you’re looking forward to, whether it’s a particular session or simply a chance to share ideas and strategies with other digital marketing professionals. If you’d like to connect with us at the conference, let us know!

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects