More targeted traffic to your website can equal more people consuming your information, buying your products, and linking to your social media accounts. When you consider these relationships between visitors and growth, it should come as no surprise that increasing site traffic is a priority for many business owners. Keep reading to discover some of the top ways for you to drive more traffic toward your website.

Create Irresistible Content

No matter how frequently you update your blog, it will have little effect on your website traffic if you don’t know how to create content that’s too tempting to ignore. To do this, start by identifying your audience and determining which of their needs your content will fulfill. Next, compose blogs that are well-written and accessible for your readers, which means eliminating unnecessary technical language and industry jargon. Also, be sure to use a healthy mixture of content types that are known for attracting readers, such as FAQs, case studies, how-to guides, lists, and statistics. Finally, don’t get stuck in one style. Because there is no perfect formula that can guarantee the marketing success of your content, it is best to vary the format and length of your blogs. This strategy can make your site and its content more attractive to a broader consumer base.

Write Tempting Headlines  

Producing relevant and captivating content is important, but even engaging blogs will go unread if they lack attention-grabbing headlines that compel users to click. Before you publish, think carefully about your headline. Also, consider creating a selection of three or more headline options, and then choose the one that’s most striking. If you want to drive more traffic to your website, then do not underestimate the power of writing enticing headlines. To begin to master this art, try incorporating numbers, questions, interesting adjectives, and trigger words like “how,” “when,” “why,” and “what” into your headlines.

Utilize Social Media

While it constitutes a great start, writing great content with exceptional headlines is rarely enough to generate the level of web traffic that business owners want to achieve. Instead of hoping that your target audience will simply find your blog, be proactive by promoting your content through social media channels. Instagram and Pinterest are image-focused social sites that can be ideal for advertising to consumers, while promoting your content through LinkedIn and Google+ can be great if your target audience is other businesses. Finally, take advantage of Twitter and Facebook to share concise and enticing posts that include links to your blog.

Obvious but essential, advertising your website can play a critical role in building your brand and encouraging traffic. Additionally, where you focus your paid advertising strategies should reflect your goals. For example, if you want to target traffic that is likely to generate more sales, then you should focus on keywords with high commercial intent in your paid search advertising strategies. Advertising on social media platforms like Facebook, LinkedIn, Twitter, Pinterest, and Instagram should also be on your radar. Even small businesses can benefit from promotional efforts in this area. However, before selecting a social channel for your paid advertising, carefully consider your budget, needs, and goals. Finally, don’t underestimate the impact of display advertising, such as banner ads and rich media.

Engage in Guest Blogging

When it comes to staying on Google’s good side, the standards one needs to meet for guest blogging have changed dramatically in recent years. However, when done correctly, this approach can help you build your brand while directing traffic to your site. To help ensure your success with this strategy, avoid spammy tactics, become familiar with the current standards for guest blogging, and then consider writing a guest post for a reputable website. Similarly, you can invite other experts in your industry to guest blog on your website. However, be sure to post only high-quality, original content.

Optimize for SEO

Optimizing your website is a smart way to boost your organic traffic and should be a part of your content creation strategy. The good news is that this is simpler to do than you might think, and you can start by taking a few easy steps. First, choose one topic as the primary focus for each page of your website. Then, use relevant keywords where it matters, such as in the domain name, page header, blog headlines, and on-page content. Be sure to add alt attributes to your images, link to internal pages, and link to other websites that have relevant content. Finally, keep your website current and the content dynamic by publishing frequent updates.

The expert team at Pennington Creative can help you maintain a professional and effective online presence. If you’re ready to give your business a more competitive edge, contact us today to discover how our experienced team of digital marketing professionals can help drive more traffic to your website.

About the Author

Hillary - Digital Marketing Specialist, Copywriting
Hillary Hubbard

Digital Marketing Specialist, Copywriting