Facebook, Twitter, Instagram, Pinterest—these and other social media apps can offer great advertising opportunities to businesses of all sizes. If you’re getting ready to launch a social media marketing plan, there are a few things you should consider. This video describes some of the questions you should ask yourself as you get started.

What Is Your Goal?

Social media marketing can offer your company a lot of benefits, but it’s important to have a clear idea of what you want to achieve through social media. Do you want to increase your business’ exposure in your local community? Do you want to gain more online sales revenue? The goals you have for social media marketing will dictate everything from what social media networks you use to what types of ads you run.

How Will You Measure Success?

Once you have determined what your goals are, it’s important to decide how you will measure your success at meeting them. For example, if you are hoping to increase your followers, set a concrete number of followers to aim for during a specific timeline. By deciding how you will measure your success, you’ll make it easier to evaluate your marketing efforts and determine which strategies are working—and which are not.

Should You Outsource Your Marketing?

Social media marketing should not be an afterthought for your business. If you don’t have the manpower required to actively manage your social media marketing efforts, you may want to consider working with a marketing agency that provides social media services.

Whether you need help with social media, content marketing, or graphic design, Pennington Creative is ready to help. Our online marketing company in Tucson can help you plan, execute, and manage your social media marketing strategy. Get in touch with us today to set up a discovery call.

About the Author

Shannon - Digital Marketing Operations, Content Services
Shannon Roberts

Digital Marketing Operations, Content Services