If you’re a small business owner, you may feel as if you’re forging a lonely trail. It may feel as if the obstacles you’re confronting are yours alone, and that the trials you face are unique to your experience. The truth is that many small businesses deal with the same types of issues. The challenge that small business owners face is finding a way to listen to and learn from each other.

In September, representatives of 51 businesses from across the country came together for Google Small Business Meetup 2017. In this video, you’ll hear some of what they had to say—the biggest challenges they faced, the most important lessons they learned, and the most critical advice they have to impart. Here are some questions to think about as you watch the video:

How can the web do more for my business?

The internet is a powerful tool—but it isn’t always clear how you can use it to your best advantage. Google itself is a powerful and unique asset that allows you to reach across the globe to connect with potential customers. Most small business owners agree that mastering the art of standing out online—and being proactive about it—is a must if you want to succeed in today’s hectic world.

What interactions will help me succeed?

Finding ways to connect with people is essential for running a successful business. Many small business owners value the daily interactions they have with their customers more than any other aspect of the job, but exchanging ideas with your peers at venues such as Google Small Business Meetup can be equally valuable.

What do I value about being a small business owner?

There are plenty of reasons to be glad that you’re running a small business, and it’s important to take the time to remember them. Small businesses are the driving force behind the American economy, and every business has its own unique role to play. If you’re doing something you’re truly passionate about, and if you have found your niche, you’re much more likely to have the dedication and drive you need to succeed.

If your small business’ online marketing campaign is in need of a fresh approach, it’s time to partner with Pennington Creative. Our content specialists can develop a unique strategy to help you build your brand and connect with consumers. If you’d like to learn more, contact our Tucson SEO team today through our website.

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects