If your business isn’t taking advantage of email marketing, then you could be missing out on a great chance to connect with your customer base and capture new sales leads. Email marketing can take the form of occasional promotions or regular newsletters, and gives you the chance to send useful information directly to potential customers. Read through this infographic to find out more about email marketing and how your business can use emails to your advantage. If you are interested in using email marketing for your company but do not have the time or manpower to do so, get in touch with Pennington Creative. Our team of writers, editors, and designers can provide everything from engaging copy to custom illustrations to keep your emails unique and your subscribers interested.