The holiday season has arrived, which means companies of all sizes and in all industries will be looking for ways to entice customers. If your agency works with small and medium-sized businesses, you’ll want to provide the services your clients need to stand out from the competition and make the most of holiday marketing. Consider the following ideas:

Research Seasonal Trends

The holiday season means different things for different industries. That’s why it’s a good idea to research seasonal trends and how they affect your clients’ businesses. When you know what your clients’ customers want and need over the holidays, you’ll be better able to provide the services that will help them gain more exposure and potentially more sales during this time of year.

Provide Custom Content

People often turn to online searches when they’re looking for the perfect holiday gifts for loved ones, special event venues for parties, or restaurants and hotels for vacations. Your clients can take advantage of holiday-related online searches by publishing blogs, infographics, and other content that provides information that people are looking for. Offering custom content creation services is a great way to help your clients boost their search rankings during the holiday season as well as the rest of the year.

Suggest Specials and Sales

The holiday season is a popular time for shopping, and many businesses find it challenging to stand out from competition. Offering special deals and sales is a great way to appeal to more people and earn more business over the holidays. You can suggest that your clients offer specials or sales throughout the season to bring more business in.

Promote on Social Media

If your clients aren’t already using social media, then they should create accounts before the holiday season. People use social media to learn about new products and services and find answers to their questions, and businesses can use this to their advantage. Help your clients understand the benefits of using social media so they can connect with customers and offer excellent service before, during, and after the holidays.

Pennington Creative can help you provide your clients with these services and many more. We offer content marketing solutions for agencies that work with a wide variety of small- and medium-sized businesses. If you’re interested in our Tucson online marketing services, contact us today to see what we can do for your agency.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services