You probably already know that smart SEO strategy is a must-have to ensure that your business stays ahead of the game. You may have wondered, however, if there is any way to quantify just how successful your SEO approach is. The answer is yes. Here are some of the ways that you can measure how well your strategy is working.

Keep Track of Inbound Links

An inbound link is simply a link to your website from another one. Google prioritizes inbound links when determining how high your website will rank in search engine results, so the more inbound links your website has, the more effective your SEO approach is proving to be. Keeping track of your business website’s inbound links is one of the surest ways to measure how successful your SEO strategy has been.

Look at Bounce Rates

The bounce rate refers to the number of people who only look at one page on your website, as opposed to staying and exploring. The lower your bounce rate is, the higher the quality of your website traffic is. By studying how many pages visitors check out on your site—and how long they stay there—you can figure out how many people are actually engaging with your website, and thus whether you need to change your SEO strategy.

Study Your Website Traffic

There is a wealth of useful information to be found in your daily and weekly website traffic, as long as you know how to analyze it. Look at how much traffic you get from each of the major search engines, and which ones are working best for you. Check to see how much of your traffic comes from bookmarks and links on other websites. Track which keywords are driving the most traffic onto your website, and look to see whether your content for those subjects is as substantial and SEO-friendly as possible. All of these factors should be taken into account when you’re trying to decide whether your SEO approach is working for you.

Pennington Creative can help you boost your SEO strategy with optimized content for your website, blog, and social media accounts. We also offer graphic design services, such as infographics, custom website images, and animated videos, which can help to attract and engage website visitors. You can contact Pennington Creative online or by phone to find out more about our web content services.

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects