Facebook can be an invaluable tool for realtors, but only if they know how to use it effectively. According to the National Association of Realtors, more realtors use Facebook than any other social media platform—and out of all the realtors who use the site for professional activity, 64% use it for marketing purposes. Here are some strategies you might adopt to get the results you want from Facebook:

Post frequent updates on your account.

The more active your Facebook page is, the more reason people will have to pay attention to it. Try to post at least 4-5 updates every day, preferably during the middle of the day when you’re likely to get the most views. Make sure, however, that every update is solid and relevant to your audience’s interests. Don’t simply post for the sake of posting—that’s a quick way to lose your readers.

Focus on real content, not selling yourself.

The only sure way to pick up new customers on Facebook is to post content that they will actually enjoy reading. You should space out your listings, testimonials, and other overt self-promotions to once every three or four days. The primary focus of your Facebook posts should be genuine content that will have real value for your readers.

Keep your posts varied and interesting.

When it comes to Facebook, variety is the key to attracting attention to yourself. If you’re only posting one type of content—whether it’s videos, photos, or text-based posts—you’re limiting yourself. If you want to keep your page lively and intriguing to your audience, make sure that you’re posting a wide range of different types of posts.

Run a targeted Facebook ad.

While you should minimize overt self-promotions on your Facebook page, you also shouldn’t overlook the value of running an ad on Facebook. Running ads that are targeted to a custom audience is an excellent way to widen your potential audience and bring new traffic to your website.

Managing your company’s social media accounts can be a full-time job. You can trust the team at Pennington Creative to keep all of your platforms active, relevant, and continually updated. If you’d like to learn more about how our content creation experts can help you build your online presence, contact us today.

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects