If you have a website for your business, then you have probably heard the term “referral traffic,” but you may be unclear about how it relates to you and the success of your company. Continue reading to discover what referral traffic is, why it’s important, and what you can do to improve yours.

Referral Traffic Fundamentals

Referral traffic is produced when someone reaches your website without going there directly or using a search engine to find it. Essentially, this means that referral traffic is generated when someone clicks another website’s link to your website. So, why does it matter? Well, referral traffic can boost your Google search engine rankings, meaning that when someone does use a search engine to find your business or one like it, that the link to your website will appear higher in the organic search results. Improving your Google SEO rankings can earn your brand more visibility, your website more traffic, and your company more business. In fact, it’s the coveted first page of results that generates the most search traffic.

Referral Traffic Strategies

At this point, you’re probably wondering what you can do to increase your website’s referral traffic. Luckily, there are several approaches for you to consider.

  • Social Media: If you have been holding off on creating a Facebook page for your business, then understanding how effective use of social media can increase your website’s referral traffic may give you the motivation that you need. By sharing content containing links to your website on platforms like Facebook, Twitter, and LinkedIn, you can help give your business that referral traffic boost that you’re looking for.
  • Content Curation: Content curation is a marketing strategy that involves collecting niche-relevant content from the web and incorporating into original content. By suggesting your content to content curators in your niche, you can potentially increase your website’s referral traffic.
  • Forums and Q&A Sites: Posting on forum sites is a great way for you to advertise your website while providing helpful information to visitors in your potential customer base. Similarly, by adding value and answering questions directly related to your products or services on Q&A websites, you can create another good source of referral traffic for your website.

At Pennington Creative, developing effective content marketing strategies is our specialty. Get in touch with us today to learn what our team can do to help boost your website’s referral traffic.

About the Author

Hillary - Digital Marketing Specialist, Copywriting
Hillary Hubbard

Digital Marketing Specialist, Copywriting