When you are developing the brand identity for your small business, there is a lot to consider—your color palette, your logo, your company’s voice, and much more. One important but easily overlooked aspect is the fonts you use on your website, business cards, and other marketing materials. Avoid simply picking random fonts from a list, as the fonts you use can have a significant impact on how potential customers view your business. In this infographic, you’ll learn about different typeface classifications, the difference between typeface and font, and the factors to consider when choosing fonts for your business. If you need additional guidance in defining your business’ brand identity, contact Pennington Creative. We can help you develop everything from a logo to an editorial calendar with content for your business blog.