Spring is just around the corner, and that means that it’s time to start planning your content approach. Along with scheduling content that will be pertinent to springtime, it’s the perfect time to reevaluate your SEO plan and start thinking about how you can keep it relevant. Here are some tips for laying out your SEO plan for the season.
Keep an eye on the calendar.
Spring brings any number of events that you can optimize your content for, including holidays such as Easter and special events such as Spring Break. If there are any annual local events in your area, make sure that you’re updating your editorial calendar and preparing content about them well ahead of time. Remember, all it takes is a little advance planning to get the jump on your rivals this spring.
Reach out to your audience.
Spring is also a terrific time to generate some new market research, both to help keep your content fresh and to keep close tabs on what your audience wants to see. You might consider conducting some email surveys, or even do some quick surveys on social media. Keep in mind that the better you understand your audience, the more effective your content is likely to be.
Do an SEO audit.
Spring cleaning isn’t just for your home—it can apply to your website and the rest of your online content, as well. This is a great time to take a hard look at your strategy and ask if it’s really achieving the goals you’ve laid out for yourself. If your topics are starting to feel repetitious, your keywords seem too narrow, or your content formats are becoming predictable, it may be time to start changing up your approach.
If you’re ready to start rethinking your content marketing strategy, it’s time to connect with Pennington Creative. Our creative team can provide you with the first-class content you need to make a strong impression on your audience. If you’d like to learn more, contact us today through our website.