What Makes People Want to Share Content on Social Media?

When you post something on your company’s social media pages, you want it to be seen by as many people as possible. When people share your posts, they become visible to even more people. That’s why you should always strive to create and post content that people want to share. But what makes people want to press that “Share” or “Retweet” button? Keep reading to find out.

It’s Valuable

People use social media to connect with friends, family members, coworkers, classmates, and even people they don’t know in real life. This often means sharing information that they find valuable, which can include news stories, a look at new products and services, or information about organizations they follow. If you create content that provides value to your customers’ lives, they’ll be more likely to share it on social media.

It’s Funny

Social media provides the perfect place to share memes, jokes, hilarious videos, and other funny content. Instead of sending a funny video to each friend individually, social media users can simply post it and share it with everyone. Create funny content from time to time to show customers your brand’s personality.

It’s Unique

People love finding out about something before their friends do, especially internet trends. That is why social media users frequently comment on and share any unique content they come across on the web, in hopes of being able to say “first.” If your brand focuses on creating unique content that stands out from your competition, then you might find that more people share it on Facebook, Twitter, and other social media platforms.

It’s from a Source They Like or Trust

Social media makes it easier than ever for consumers to connect with companies that they like. It also makes it easier than ever for consumers to share what they like with their friends and family. People love showing off their interests through social media, which is why they are likely to share content from brands they like and trust.

Pennington Creative can help your business build a better social media marketing strategy. Our Tucson digital marketing team can create unique and engaging content that is highly sharable. Contact us today to learn more!

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

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