Telling Your Brand’s Story: Using Instagram Stories for Your Business


Instagram focuses on pictures and videos. This social media platform also has 500 million active monthly users, making it a great tool for businesses that want to show off their products and services. Whether your business has been on Instagram for a while or you’re just creating an account now, it’s a good idea to learn about all the different features you can use to reach out to customers and build a stronger online presence. When you watch this video, you can learn about Instagram Stories and what they can do for your business.

Instagram Stories are very similar to Snapchat stories because they only exist for 24 hours. Your Stories can be either pictures or videos and you can post as many as you want. Unlike regular Instagram posts that will be part of your followers’ feeds, your Stories will live at the top of their feeds, so they can click on them if they want, but these posts won’t take up any actual feed space.

When you want to post a picture or video to your Stories, you can either tap the “Your Story” plus sign that you’ll see in the upper left corner of your homepage or simply swipe right. You can use your rear-facing camera or front-facing camera, or switch between the two if you’re recording a video. You can use different video effects and enhance videos and pictures with text, drawings, stickers, and filters. After posting to your Stories, you’ll be able to see who has watched them by swiping up. Unlike your regular Instagram posts that will always be visible on your page, your Stories are only visible for 24 hours. That means these posts can be a little less polished than your regular posts, and you can be a bit sillier to add more personality to your Stories.

If you’re ready to step up your business’ social media game, let Pennington Creative help. We specialize in online marketing services, including social media marketing. Our team can help you build a stronger online audience with social media posts, custom content, infographics, and more. Visit our website for more information about our services.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

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