It’s easy to become so focused on your online marketing efforts that you forget the potential of print materials. Print marketing can have a mutually beneficial relationship with online marketing, with one campaign serving to complement the other. These are some of the most valuable types of print materials you can use to connect with your customers and spread the word about your business:

Appointment Reminder Cards

Dentists, doctors, and veterinarians all frequently use appointment reminder cards to jog patients’ memories and reduce the likelihood of missed appointments. But appointment reminder cards also provide a physical reminder of your business, which reinforces your relationship with patients and makes them more likely to stay loyal. By including your website’s URL on your cards, you can make your patients more likely to visit your site and boost your traffic.

Educational Brochures

Having informative print brochures on hand to distribute to your patients is a great way to reaffirm your reputation as a dependable healthcare authority. These brochures can be tailored to specific services—for example, a dentist might print up special brochures for patients who are interested in Invisalign, patients who may need their wisdom teeth removed, and patients who want to learn about treatments for gum disease. They’re also easy to pass along to family, friends, and coworkers who are in need of a recommendation for a dentist.


Having a regular newsletter for your business is a great way to keep your patients posted about recent upgrades, new services, and any other developments. A newsletter will keep your business fresh in your patients’ minds, and it will also help you build your brand by allowing you to establish a unique voice across each newsletter. You can even use the newsletter to educate your patients about the value of regular checkups, the need for oral cancer screenings, and other important topics.

From press releases to email newsletters to graphic design, Pennington Creative offers the custom content services you need to build a dedicated audience and establish your brand as a business. Our team has years of experience crafting high-quality content for businesses. Contact us today to schedule a discovery call so we can help you develop a viable online marketing strategy.

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects