When you’re scrolling through your Facebook or Twitter feed, how many videos do you come across? Whether you follow businesses, personal accounts, or both, you probably see a lot of videos throughout the day. Videos can be informative and engaging, making them a great choice for businesses who want to use social media to gain more customers and build brand awareness. Continue reading to learn more about posting videos to your company’s social media accounts.

Why Post Videos on Social Media

Videos have become incredibly popular on many different social media platforms. Facebook, which originated as a way for college students to communicate with one another, has become one of the most popular sources for videos, with users watching 100 million hours’ worth of video content on a daily basis. It is believed that video streaming will make up more than 80% of the traffic created by internet users by the year 2020. A blog can be a great source of information that shows consumers why your company is a fantastic choice, but a video shared on social media can really grab viewers’ attention and encourage them to visit your website and read your blog. Videos let you show instead of tell, which can be incredibly beneficial when you’re trying to sell more products. This form of visual marketing is also easy to share on social media or through email, meaning your fans and followers can help your marketing efforts by showing your videos to other people who might be interested in your products or services. You can also add subtitles to all of the videos you post on social media to make sure even more people can see and understand them, potentially bringing in more customers.

How to Create Videos

You don’t need a film studio to create entertaining and informative videos to post on your company’s social media pages. Your employees can use their smartphones, tablets, and other devices with digital cameras to make and share videos right from your office building! If you want to make videos that show people how to use your products or services, then making your own videos this way can help your company appear more personable and approachable to your fans and followers. After filming a video demonstration, you can easily upload it to your company’s social media accounts to start sharing it with others. You can also create a video slideshow of pictures and add a voiceover or subtitles to create an engaging video. If you’re not comfortable creating your own videos, you can work with an online marketing company that offers graphic design services to create an animated video that represents your brand.

Where to Post Your Videos

Facebook, Instagram, and Snapchat are just some of the apps that make it easy to record and share a video with fans and followers. Simply open one of these apps and follow the easy-to-read instructions to record your video. You’ll be able to watch the video, edit it, or even add fun effects before deciding whether or not to publish it. Facebook and Instagram also have live video features that allow you to stream a video live to your fans and followers. This can be a great choice when you’re launching new products or celebrating a special event. Even if you’re not creating a live broadcast, you can and should still post your video on Facebook, Instagram, Twitter, and any other social media websites you use. It is also important to upload your videos to your website, whether you include them on your blog, onsite pages, or a special page simply for videos. If you plan to post videos regularly, consider creating a YouTube channel for your company.

Pennington Creative offers online marketing and graphic design services that can help your business create a strong online presence. If you’d like to learn more about posting videos on social media or other online marketing strategies, contact us today.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services