Breaking Down the Basics of Social Media Marketing

Social media has become one of the most important tools that today’s businesses can use to connect with customers. With social media marketing, you can focus on creating quality content that people will want to read and share with others. Whether your business is just getting started on platforms like Facebook and Twitter or you’ve been using them for a while, it’s important to make sure you know how to use these sites properly. Watch this video and continue reading for more details about the laws of social media marketing:

  • Listening: When it comes to social media, it is more important to listen to others than to spend all your time talking. Use social media to find out what your customers need and want, and then create content that gives them valuable information and inspires them to start conversations.
  • Focus: You might want to discuss a variety of topics on your company’s social media pages, but it’s a better idea to focus on the topics that directly relate to your company. When you focus on what really matters to your customers, you’ll have a higher chance of success with your social media marketing strategy.
  • Quality: It is better to post great content than to post a lot of content. While consistency is essential for a successful social media marketing campaign, it’s also essential to make sure you’re publishing quality content that people will actually care about. Focus on creating content that will add value to your customers’ lives.
  • Patience: Social media marketing takes time, so it’s important to stay motivated and not get discouraged if you don’t see results right away. Stay consistent with your content and you will likely see results over time.
  • Compounding: One of the most appealing aspects of social media marketing is sharing. Platforms like Facebook and Twitter allow users to share posts, pictures, and videos with their own friends and followers. If you create content that your followers like, they’ll share it and you’ll gain more visibility.
  • Influence: Start identifying influencers in your industry as soon as you sign up for social media pages. Try to connect with these influencers and they’ll be more likely to share your content in the future.
  • Value: Every piece of content you publish should add some value to the conversation. If it doesn’t add value, it’s not worth posting.
  • Acknowledgement: You should never ignore any comments you receive on social media, even if they’re negative. Always respond and try to respond as soon as possible.
  • Accessibility: A successful social media marketing strategy relies on consistency and accessibility. You want to post regularly and be available to respond to comments and answer questions.
  • Reciprocity: If you want people to share your content, you’ll need to share their content! Sharing and retweeting articles, pictures, and videos from other accounts can help you become a more trustworthy and approachable source.

Pennington Creative can help your business understand and follow these social media marketing guidelines. With our Tucson content marketing services, your company can learn how to take advantage of all the benefits that social media has to offer. Contact us today to get started on your next digital marketing strategy.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

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