Catering Content to a Millennial Audience

The Millennial generation now makes up a huge portion of today’s consumer base. As people who were born between the early 1980s and the early 2000s reach adulthood, their tastes and buying preferences are starting to dominate the market. If you want to make sure that your business is profitable and thriving, you will need to find ways to reach out to the Millennial generation. This may require professional content marketing services, which will allow you to leverage your online content so that it is catered specifically to consumers who grew up in the digital era.

One of the hallmarks of the Millennial generation is this group’s acceptance of social media websites and apps. In order to target the Millennial market, you will need to use inbound marketing strategies that leverage both social media sites and organic SEO. By crafting meaningful and engaging content for all of your social media platforms, you will ensure that you are appealing to the right target markets. As you create your next batch of content for your business’ social media platforms and website, consider these tips that can help you to cater to a Millennial audience.

Rely on the Power of Videos for Business

Video is found on nearly every website and social media platform. In order to ensure that your content feels fresh and relevant to a Millennial audience, you will need to make sure that you are using the power of videos to your advantage. Creating business videos can help you make you brand more relatable and engaging. Using videos, you will be able to tell a powerful story about the “why” of your brand. Videos can also include humorous storylines or unusual characters, which may make them more likely to go viral and reach an even wider audience.

If your marketing strategy currently does not include custom videos, now is a great time to start on your video production. To find a storyline for your video, seek out interesting information or anecdotes about your company and its culture. You can interview employees, business partners, or satisfied customers and include their testimonials in your final edit. By seeking out true to life narratives that tell the story of your business, you will be able to create an engaged or emotional response from your Millennial viewers.

Use Relevant Social Media Platforms

As social media has evolved, certain platforms have risen to dominate the digital landscape. As you are creating content for your brand, you will need to make sure that you are posting your articles, videos, and infographics onto sites that are popular with Millennials. The Millennial generation prefers to remain on the cutting edge of social media, so they are quick to adopt new platforms, such as Snapchat and Instagram. Focusing on these sites will help you to target consumers in your preferred demographic.

By comparison, you may hurt your content marketing efforts if you focus on social media platforms that are seen as being outdated or unpopular. While Google Plus still has a large pool of members, posting only to this platform may sabotage the success of your marketing efforts. When you stick to major channels, such as Facebook, Twitter, and Instagram, you can help you build a strong Millennial following behind your brand’s social media campaign.

Don’t Be Afraid to Pay for Content

As a business, you will need to decide whether you will focus your digital marketing efforts on organic or paid content. Organic content is developed to naturally attract consumers through tactics such as SEO. Paid content, in comparison, is boosted through paid advertisements. If you want to cater your content directly to Millennials, striking a balance between paid and organic content will provide you with a great return on your investment.

When you include paid content in your social media marketing campaign, you can make sure that your blog posts, tweets, and videos are showing up in the feeds of your target audience. Since Millennials spend hours checking and updating their social media sites every day, you can use paid content to make sure that your message is being heard. Paid content is also a great way to put a fresh and relatable spin on your brand’s message. After a round of paid social media marketing, you may find that your brand has developed a strong base of Millennial followers. As your base of followers increases over time, your company will become more and more relatable to consumers of the Millennial generation.

If you want to make sure that your online content is reaching the right audience, contact Pennington Creative. Our team of experienced digital marketing specialists and content creation experts will be able to provide you online solutions that will help to boost your search rankings and convert leads into customers. To learn more about the marketing and content creation services we offer, visit our website or contact our Tucson-based office by calling (520) 344-4672.

About the Author

Caroline - Digital Marketing Specialist, Copywriting
Caroline Rideout

Digital Marketing Specialist, Copywriting

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