So, you’ve decided to include a blog on your business website. This is a great step for boosting your site’s search rankings and keeping website visitors interested with fresh, relevant content. However, in order to be useful, it’s essential that the content you post be well written, search engine optimized, and interesting to your customer base. Here are a few tips to help you get started with creating content for your blog.

Discuss a Variety of Topics

If you want to attract new website visitors and keep them coming back to browse your site, you need to ensure that your blog content is not repetitive or irrelevant to your potential customers. When deciding on the topics for your blog posts, include some about your business, the products or services you offer, and your team members. You can also include some helpful how-to posts for your readers. Seasonal content, such as blogs about holiday specials or important tasks to complete at different times of the year, can keep your business blog relevant to readers. You may also want to include some blogs about fun topics, such as an overview of local events, a guide to your favorite local restaurants, or the history of your town. While these may not be directly related to your business, they can keep web visitors entertained and lend credibility to your business and its place in your local community.

Keep Keywords Relevant

Keywords are one of the most important—and most difficult to master—parts of website optimization. Including keywords that potential customers are likely to search for can help to ensure that they find your website when looking for a particular product or service. However, overusing keywords may have the opposite effect—your website may perform poorly in searches due to Google’s complex SEO algorithms. Keywords should be incorporated naturally into your content to maintain readability while still optimizing your content for web searches. Remember to also keep the keywords relevant to each specific blog topic.

Create Unique and Useful Content

Keeping your blog content unique will not only help to keep website visitors interested—it is also an essential component of SEO best practices. If you post blogs that have been copied from other websites or that simply repeat content that is already on your site, you may find that your website quickly begins to fall in search engine rankings. In fact, Google punishes websites that copy content from elsewhere, even if it is just from another page on your site. On the other hand, Google values websites that post content that is unique. In addition, it is important for your blog content to be well written—websites with poorly written copy tend to do badly when it comes to search engine rankings.

Are you ready to get your blog started, but need help with content creation? Pennington Creative offers a range of content services, including blog writing and editing. We can provide high-quality blogs on a one-time basis or as part of a subscription, and can even help develop the blog topics and editorial calendar for you. Get in touch with us today to find out more about our web content services.

About the Author

Shannon - Digital Marketing Operations, Content Services
Shannon Roberts

Digital Marketing Operations, Content Services