It takes time to earn the trust of your customers. Unfortunately, losing customers’ trust can happen very quickly. In a highly competitive business environment, it’s important to do everything in your power to build and maintain a strong relationship with the customers you attract through your online content—and that means knowing what pitfalls to avoid. These are some of the most common reasons why new customers lose faith in a business:
A Low-Quality Website
Your website is the face that your business presents to the world. If your website is poorly designed or filled with outdated or substandard content, it’s going to reflect poorly on your business. Customers are also likely to abandon a site that is slow to load or difficult to read on a mobile device. That’s why it’s important to put a lot of work—and thought—into your website.
Unimpressive Search Rankings
When an internet user searches for companies in your industry within your area, you should be showing up as early as possible in the search results. If you aren’t, then it’s going to make a negative impression on your potential customers. Dedicating time and energy to optimizing your content can help ensure that your search rankings are reflective of the quality of your business.
A Lack of Testimonials
When a new visitor lands on your website, he or she will probably look for evidence that you work well with your customers. Publishing customer testimonials is the best way to do that. Not only will testimonials from satisfied customers make a good impression on your website’s visitors, but they can also help to establish a good reputation for your business in general.
When you’re looking for ways to strengthen your connection with your customers, you should begin by taking a close look at your online presence. Pennington Creative can provide you with the professional-quality content you need to build a strong reputation online. To find out how we can help you, contact us today through our website and schedule a discovery call.