Has your company avoided email marketing because you’ve heard that it doesn’t work? There are a lot of myths surrounding this marketing strategy, but effective email marketing still plays an important role for today’s consumers and can offer businesses many benefits. Check out the truth behind these common myths about email marketing.

Myth: Email marketing is no longer effective.

With the rise of content marketing, a lot of people are under the belief that email marketing is no longer as useful as it once was, but this is simply not true.

Illustration of email marketing statistics.

There were more than 205 billion emails sent and received in 2015, and that number is only expected to get higher, as there will be an estimated 3 billion people using email around the world by the year 2020. Not only is email still popular, but email marketing is still highly effective. Companies get an average $38 ROI for every $1 they put toward email marketing.

Myth: Email marketing pales in comparison to social media.

Social media has become a popular platform that allows businesses to interact with customers. While sites like Facebook and Twitter can be great for marketing, they don’t beat the effects of email marketing.

Illustration showing the benefit of email marketing over social media.

Studies show that email marketing is 40 times more effective than social media marketing when it comes to acquiring new customers. Email marketing also enjoys 3 times the rate of success at prompting customer purchases compared to social media marketing.

Myth: Email marketing takes a lot of time and money.

Have you stayed away from email marketing because you think it’ll be expensive and time-consuming? This form of marketing can work with almost any budget and any size company.

Illustration showing the first step of email marketing.

Start creating an email list by including a subscribe button on your website and social media pages. You can work with a content marketing company to come up with an email marketing plan that works for your brand, size, and goals.

If you want to start taking advantage of the benefits of email marketing, Pennington Creative can help. Our Tucson-based content marketing services are the perfect choice for small- and medium-sized businesses as well as agencies looking to offer something new to their clients. Contact us to start developing your email marketing strategy today.




About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

Jessica - Digital Marketing Manager, Social Media Services
Adrienne Lobl

Digital Marketing Specialist, Graphic Design Onboarding