Offering great content can be critical for growing your business, but did you know that your site’s most powerful pages can be used to create even more leads? If you’re interested in getting the most out of popular articles, check out this video for tips on amplifying your top content.

Step 1: Identify Top Pages

To get more out of your popular content, start by identifying which pages are getting the most traffic. Next, use analytics to evaluate these pages and learn which have the highest engagement and the most user conversions. This video features a long-form article—however, you can also repurpose other forms of content, such as your top videos and podcasts.

Step 2: Simplify and Repurpose

Users like to consume information in different ways. So, consider simplifying a long-form piece of content by breaking it up and creating a PowerPoint. Then, you can use the PowerPoint slides to create a video about choosing the right college. After completing these two steps, you can create images from the PowerPoint or video and add informational text below them. Finally, consider providing an audio option for your users by transforming a long-form article into a podcast.

Step 3: Publish on Popular Platforms

There are two significant reasons why you should take advantage of websites like SlideShare, YouTube, Instagram, Pinterest, and LinkedIn. First, these are all powerful platforms that rank well. Second, these sites have huge audiences with people actively looking for the information offered on your website. You can benefit from opportunities like these in a variety of ways—for instance, by posting your new PowerPoint on SlideShare and your latest video on YouTube.

Step 4: Measure Referral Metrics

Now, you’re ready to calculate the impact of republishing on these platforms. Some valuable engagement metrics to consider are the number of viewed pages, time on site, bounce rate, and conversions. These metrics can paint a picture of where your qualified traffic is coming from, allowing you to focus on specific platforms the next time you develop a content strategy. With these insights into which options work best for your business or website, you can better set yourself up for success.

If you need more high-quality content to help drive traffic to your website and generate qualified leads, then consider partnering with Pennington Creative. Please visit our website for information about our SEO-friendly web copy services.

About the Author

Hillary - Digital Marketing Specialist, Copywriting
Hillary Hubbard

Digital Marketing Specialist, Copywriting