Influencers: What They Are and How to Find Them

You’ve probably heard of influencer marketing or have at least heard the term “influencers” before. Even if you haven’t, you’ve likely experienced some sort of influencer marketing while checking out social media platforms. Because social media marketing has become such a powerful tool for businesses of all sizes in all industries, it’s important for business owners to learn about its different facts—including influencer marketing.

What are influencers?

Influencers are people who have some sort of credibility (or influence) in a specific field. These people are typically industry experts, celebrities, activists, enthusiasts, bloggers, or YouTube stars with large online followings. Fans and followers of influencers’ social media accounts typically look to them for recommendations, which is why businesses want influencers to endorse their products and services. Influencer marketing uses word-of-mouth marketing to reach out to potential new customers, ensuring that the source they hear it from is one they trust and respect.

How do I find influencers?

Before you can reach out to influencers, you need to be able to identify them. The type of influencers you want to reach out to will depend on the industry you’re in and the type of people you want to target. You can look up relevant hashtags on Twitter, Facebook, and Instagram to find users with large followings. Make sure they maintain active social media accounts and get a lot of engagement from their fans and followers.

How do I reach out to influencers?

Ideally, influencers will talk about your brand because they love it. But they need to be aware of your brand before they can do that, so it’s important to reach out and connect with them. You can send polite emails or private messages to encourage these individuals to try your products or services and share their thoughts. You might also consider sending your desired influencers free samples to get them more interested. If you have the budget, you can also consider working out a paid advertising deal with influencers that have a lot of reach in your target market.

If you’re looking for some help with your digital marketing strategy, contact Pennington Creative. Our Tucson social media marketing services can help you establish a name on the platforms your potential customers are most likely to use. Visit our website to learn more or to contact us for a discovery call.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

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