Converting Instagram Followers into Customers

Your business is probably on Facebook and Twitter, but what about Instagram? This social media platform has become one of the most popular, with approximately 800 million monthly active users. Creating an Instagram account is a great way to show off your products and services, build a stronger online following, and even connect with other businesses. Instagram also offers many features that can help businesses turn their followers into customers. Keep reading to see how you can convert your Instagram followers into loyal customers:

Include a Call-to-Action in Your Bio

When you post on Facebook or Twitter, you can include a link that your fans and followers can easily click on to get to your website. When you post on Instagram, you can include a URL in your text, but it won’t create a clickable link. Since your Instagram followers will most likely be using this platform on their mobile devices, they probably won’t want to go through the trouble of copying and pasting a URL into a web browser to visit your website. Luckily, Instagram lets you include a link in your bio section located at the top of your profile. Include a call-to-action that will encourage your followers to visit your site and take a closer look at your products and services. If they visit your site, they’ll be more likely to become customers instead of just followers.

Use a Landing Page for Your Bio URL

It is a good idea to link to your homepage in your Instagram bio, as this is the starting point for learning more about your brand as well as your products and services. But if you really want to encourage your Instagram followers to become customers, then you should consider linking to a landing page on your website instead of the homepage. Landing pages are specific pages that encourage visitors to take certain actions. You can link to a page with your current deals and promotions, a page asking for signup details for a mailing list, or even a page with answers to frequently asked questions. Making it easier to find products and services to purchase can be a beneficial way to turn followers into customers.

Interact with Your Followers

Social media has become one of the most important elements of digital marketing, but it’s important to engage your followers and not use social media solely as a form of advertisement. Your followers will get annoyed if you only post pictures of deals and promotions, and they might even unfollow you. This is why it’s important to find a good balance between informative and entertaining content and promotional content. In fact, you should mostly post engaging content and only post promotional content every once in a while. Interacting with your Instagram followers is a great way to make them feel recognized and heard, which will make them more likely to become loyal customers. Ask questions on posts to get your followers talking, and then respond to any comments you receive. Make your brand as personable as possible so that your followers genuinely look forward to your posts.

Get More Followers

The more Instagram followers you have, the more chances you have to gain new customers. That’s why you should always be working on gaining more followers. You can start by promoting your Instagram page on any other social media platforms you use, such as Facebook and Twitter. Create a short post with a link to your Instagram profile and a call-to-action that inspires Facebook fans and Twitter followers to start following you on Instagram, as well. You should also include a link to your Instagram profile on your website, along with links to any other social media platforms you use. Adding a link to your Instagram profile to your email signature is another effective way to encourage people to start following you on this platform.

Incorporate User-Generated Content into Your Profile

A lot of Instagram users like to tag the companies that make the products they’re using or wearing in their pictures. This type of user-generated content can provide many benefits, offering other Instagram users a real-life look at a product while also serving as a positive review. You can take advantage of this by sharing user-generated content on your profile. Encourage your followers to share pictures of your products and tag you, then ask if you can repost those pictures on your own profile. When followers see other real people using and enjoying your products, they are more likely to be interested in checking out your website and becoming customers.

If you’re ready to start taking advantage of the benefits that Instagram and other social media platforms can offer your business, Pennington Creative can help! Our digital marketing team can create unique and engaging social media posts for the platforms you’re using, making it easier to stand out and get more recognition. Visit us online for more information about our Tucson online marketing services.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services

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