If you want to build a large audience for the content you distribute, readability should be near the top of your list of concerns. Whether you’re publishing a blog, sending an email, or posting on social media, it’s essential that your content stays accessible to your readers. Here are some key principles you can follow to ensure that all of your content is as readable as possible.

Be Clear and Straightforward

When it comes to writing, simplicity provides clarity. Sentences that are direct and written in uncomplicated syntax are more likely to be read than lengthy, difficult-to-scan sentences.

Illustration of a computer screen with a diamond on it representing clear content.

While some subjects require technical language, try to keep needless jargon to a minimum. If an explanation doesn’t make sense to you, rewrite it until it does.

Break Up the Text

If your content consists of enormous blocks of text, it’s not going to be appealing to your readers. Stick to shorter paragraphs, and use subheadings of varied lengths to keep the page from looking monotonous.

Illustration of a web page with text broken into readable chunks.

Using bullet points and numbered lists is a great way to make your content more readable.

Add a Few Visuals

Well-chosen graphics can both enhance the impact of your content and make it more likely to be read.

Illustration of a web page with visual elements.

A visual feature such as an illustration can catch readers’ attention and make them more inclined to take a look at your content. The information you might use in a blog can even be incorporated into a special feature, such as an infographic.

Use the Right Font

It’s easy to overlook the importance of a legible font, but your readers will know the wrong font when they see it.

Illustration indicating the importance of using easy-to-read font.

If they have to squint at the page to understand what you’re saying, they’re not likely to keep reading for long. This is also true for graphics that include text. As important as creativity is, it should never come at the expense of readability.

High-quality online content is a must for connecting with your audience and improving your search engine rankings. Pennington Creative can partner with you to provide the innovative content you’re looking for, from regular blogs to email newsletters. Contact us today to learn how we can help you with your content marketing strategy.




About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects

Justyn - Digital Marketing Manager, Special Projects
Adrienne Lobl

Digital Marketing Specialist, Graphic Design Onboarding Services