If you want to build a large audience for the content you distribute, readability should be near the top of your list of concerns. Whether you’re publishing a blog, sending an email, or posting on social media, it’s essential that your content stays accessible to your readers. Here are some key principles you can follow to ensure that all of your content is as readable as possible.
Be Clear and Straightforward
When it comes to writing, simplicity provides clarity. Sentences that are direct and written in uncomplicated syntax are more likely to be read than lengthy, difficult-to-scan sentences.
While some subjects require technical language, try to keep needless jargon to a minimum. If an explanation doesn’t make sense to you, rewrite it until it does.
Break Up the Text
If your content consists of enormous blocks of text, it’s not going to be appealing to your readers. Stick to shorter paragraphs, and use subheadings of varied lengths to keep the page from looking monotonous.
Using bullet points and numbered lists is a great way to make your content more readable.
Add a Few Visuals
Well-chosen graphics can both enhance the impact of your content and make it more likely to be read.
A visual feature such as an illustration can catch readers’ attention and make them more inclined to take a look at your content. The information you might use in a blog can even be incorporated into a special feature, such as an infographic.
Use the Right Font
It’s easy to overlook the importance of a legible font, but your readers will know the wrong font when they see it.
If they have to squint at the page to understand what you’re saying, they’re not likely to keep reading for long. This is also true for graphics that include text. As important as creativity is, it should never come at the expense of readability.
High-quality online content is a must for connecting with your audience and improving your search engine rankings. Pennington Creative can partner with you to provide the innovative content you’re looking for, from regular blogs to email newsletters. Contact us today to learn how we can help you with your content marketing strategy.