Social media is a powerful tool that businesses of all sizes can use to connect with current customers and potential new customers. One of the goals of using social media is to gain a lot of fans and followers, but—as you’ll see in this video from Entrepreneur—you can start promoting your content even before you have a large online following. By posting quality content, you can attract more followers and build a better online reputation.

Creating quality content that people will find valuable is essential to any digital marketing strategy. When you create content that helps people learn, they’ll be more likely to trust your brand and do business with you in the future. You can start building this trust by including plenty of links in your content. Any time you present information in a blog or other piece of content, back it up with a link to a supporting statistic from a reliable source. When you include relevant links that support your content, consumers will be more interested in your products and services.

Linking to other websites in your content also provides you with the opportunity to reach out to these sources. Email the people or organizations associated with the links in your content and tell them that you enjoy their content and would appreciate if they’d share your content with their own followers. They’ll appreciate whatever traffic you bring them, making them more likely to share your content and potentially bring more people to your website. The more you do this, the larger your own online following can become, giving you more people to share your quality content with.

Now that you know how to promote your content, you need high quality content to promote! Pennington Creative offers online marketing services including blog copy, infographics, social media posts, and much more. We can create unique and engaging content for your company, and then help you promote it on social media to build a stronger online presence and better brand recognition. You can schedule a Discovery Call or learn more about our services by checking out our website.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services