Creating video content can be a great way to gain attention for your business, because videos are engaging, interesting, and more likely to gain traction among your audience than a simple blog post. However, video content also comes at a premium. It can take lots of time and money to create a high-quality, sharable video, so you want to find ways to make that content go further and provide a higher return on investment. Below, you can see some simple and affordable strategies for extending the life of your video content while expanding your library of content.
One of the simplest ways to make your video content do more for your overall SEO strategy is by transcribing the video. This not only increases visibility of the content to search engines, but it also adds accessibility to those who are hearing impaired or those who speak English as a second language and may benefit from a written script of the video.
When you post a new video, you might put it on the homepage of your website or on a specific service page. However, you can repost the video with a related blog post or link back to the video in related blog content. The video may also inspire blogs that can stand on their own, taking a more in-depth look at subject matter that was more lightly covered within the video.
Videos offer the benefits of being highly sharable, especially when they are interesting, funny, or able to elicit a strong emotional response. Take advantage of this quality by posting your video on your company’s social channels and encouraging your followers to like and share. If you want to further your social reach, you might pair the video with a contest or giveaway that encourages people to like, comment, or share, which will then put the video in hundreds of other newsfeeds within your followers’ networks.
Pennington Creative can help you create animated video content, blogs, and plug and play social posts that can boost your reach and accelerate your SEO efforts. To see our work in action, schedule a discovery call with our team.