Today’s consumers rely on internet searches to help them find the products and services they need. That’s why search engine optimization, or SEO, is a priority for businesses in many industries and of all sizes. Optimizing your website for certain keywords gives it a better chance of showing up in search results, which can help bring more people to your website. Make sure you’re following the right SEO practices by watching this video to learn about which practices are no longer effective:

Prioritizing Keywords Over Clicks

Creating blog titles that only consist of keywords might seem like a good SEO strategy, but this can actually make people click away from your website. These titles seem spammy, but incorporating keywords into more creative and engaging titles can help keep people interested in your content.

Overusing Anchor Text on Internal Links

Links in your content should appear naturally, otherwise readers will know that you’re only interested in better search results. Stick to high-quality links that are relevant to the content.

Making Pages for Every Keyword Variant

Google doesn’t like when businesses create individual pages for similar keywords. Instead, you should incorporate all the keywords into one page that will be easier to read.

Using Generic Directories or Networks

The more links to your website that exist on the web, the more likely people are to find your website. But it’s important to remember that quality is better than quantity when it comes to links. Avoid sketchy directories and paid link networks.

Creating Multiple Microsites with the Same Target

Just like having multiple pages for similar keywords, Google doesn’t like when businesses create multiple microsites to target similar keywords.

Using Exact and Partial Keyword Domain Names

If you’re using one of your keywords as your domain name, it can seem manipulative and make your company appear unprofessional.

Using Paid Search Results Data to Analyze Organic Search Result Potential

Paid search results and organic search results are two different categories that require different strategies and tools.

Relying on “Linkbait”

Linkbait is like clickbait and should always be avoided. Only include quality links on your website.

If you’re interested in learning about SEO practices that are effective for today’s businesses, you can contact Pennington Creative. Our Tucson digital marketing team can create unique content for your business, including blogs, infographics, and social media services. Visit our website for a closer look at the SEO services we can provide for your company.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services