When you’re auditing your business’ website, ask yourself how easy it would be for customers to find your address. Whether or not customers will need to visit you, they’ll certainly want to know where you are located. That’s why dedicating a specific page to your location can be so beneficial. These are some of the reasons you might want to add a location page to your website:

It boosts your credibility with customers.

Your potential customers are more likely to see your business as trustworthy if they know how to find you. Even if they don’t need to make the drive, being able to locate you on a map can help to make your business seem more legitimate. You aren’t just a name and a concept—you’re a physical location, with a history behind you.

It can help your local customers find you.

When your future customers do a web search for the products or services you provide, it’s likely that they’ll be looking for results that are close to them. This means that highlighting your physical location can help to drive more traffic to your site. Having a location page can both help your customers find you and make them more likely to discover your website in the first place.

It may benefit your search rankings.

While it isn’t easy to predict the effects of a single page on your local search rankings, having a location page with an address can help make your site look more trustworthy to Google’s search algorithms. This, in turn, can have a positive impact on your search rankings.

You can look to Pennington Creative to provide your website with high-quality content, including location pages, service pages, and product descriptions. Our skilled content creators have worked with a wide array of industries to provide smart, optimized, and authoritative copy. To learn more, contact our marketing team through our website today!

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects