There is no shortage of business websites on the internet; good web content, however, is harder to come by. As a result, when it comes to your online content, the factor most likely to set you apart is quality. There are many ways to define quality content, of course. The most effective online content is relevant, engaging, and filled with ideas that will catch a reader’s attention. Most importantly, the best online content is well-written. If you want your content marketing efforts to be successful, good writing should be high on your list of priorities.

What Good Writing Tells Your Readers

The best online content is about more than its subject matter. The quality of the content itself—as measured by the quality of the writing and the absence of errors—also sends a message to your audience. Among other things, strong writing means:

You should be taken seriously.

Do you want your competitors to take you seriously? If you’re like most businesses, then the answer is yes. Content that is well-written sends a message to your readers about your level of commitment. It can help to boost your status as a source of information about your industry. If you’re trying to build your reputation, then prioritizing excellent writing is a must.

You care about the details.

Avoidable errors have a way of popping off the page, distracting your readers from anything else you’re trying to say. When your writing is professional and clean, rather than unprofessional and error-ridden, it tells your readers that you pay attention to the details and that you care about getting things right. Taking the time to edit mistakes out of your content will have a positive effect on your image and reputation.

You aren’t just trying to sell your product.

When your online content is well-written, it tells your readers that you are not just engaged in promotional efforts for your company—you’re also providing genuine content. Creating high-quality original content is the best way to grow your audience and boost your search engine rankings.

You care about reaching your audience.

If you’re working in a crowded field, then making a personal connection with customers is essential to keeping them loyal. Providing customers with quality content allows you to maintain a relationship through blogs, email newsletters, and social media updates. The better-written this content is, the more effective it will be at helping you hold on to your customers.

You have a talented team.

When most people are deciding whether to employ a business’ services, they want to be sure that they’re working with a qualified group. The quality of your content reflects the talent, expertise, and dedication level of your entire company. When you make sure that every piece of content that comes out of your company is as strong as possible, you’re also telling your readers that your team is trustworthy.

What Sets Well-Written Content Apart

It’s not hard to understand why quality writing is important to establishing a good reputation and connecting with customers. You can’t determine whether your content is well-written, however, unless you decide how to define good writing. While the demands of your content will differ depending on your industry, well-written content generally has these qualities:

  • It is free of spelling or grammatical errors, and the syntax is clear and easy to comprehend.
  • It’s stylishly written, meaning that it engages the reader and does not simply lie flat on the page.
  • It is convincingly professional, meaning that it shows a high level of familiarity with the industry and the subject matter.
  • It’s accessible, meaning that it’s clearly written and not overloaded with obscure terms.
  • It is unique, meaning that it’s entirely original and cannot be found on any other site.

Remember that the need for high-quality original content goes far beyond your website. You should try to uphold the same standards in everything you send to your customers, from email promotions to weekly social media posts. Similarly, try to keep a consistent voice in every piece of content you distribute. The more consistent you are in your voice, the more effectively you’ll be promoting your brand.

The surest way to keep your online content engaging and error-free is to reach out to a professional content provider. Pennington Creative can provide you with a wide range of original content, from blog copy to social media updates. Our team will put together a bundle of our best services to help you enhance your online presence and start growing your audience. Contact us today to set up a discovery call!

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects